“Is Windows 8 really that simple?” That’s the question Microsoft Portugal is trying to answer with a YouTube video slowly making the rounds on social media (I first saw of it shared by Matt Cavanagh). The 3 minute ad asserts Windows 8 is simple with footage of an interesting stunt at a real electronics store selling Windows 8 PCs.
The premise of the stunt is that curious shoppers are asked to wait for a “small demonstration” of Windows 8 by a store expert. The expert turns out to be a kid with a foldable foot stool, much of to the surprise and amusement of guests. He proceeds to run through several live demos of Windows 8 on a touch laptop.
My first reaction is that this is a very entertaining and charismatic way of making a case at an emotional level. For the people who were actually part of the stunt, it may have been an educational experience. But for those watching this video like myself, it’s more or less a collection of gasps and smiles. Warm and fuzzy, yes. Proving a point, not really.
However this might explain why Microsoft is slow to expand its retail presence around the world as they train an army of kids for product demonstrations.