Since the Australian launch of the Lumia range earlier this month, Nokia seems to have done more Windows Phone marketing in Australia than any other device manufacture and Microsoft combined. If carrier sell-outs are any indication, it’s working.
For most of this week I’ve been traveling to the Melbourne CBD and it’s been surprising just how much Lumia advertising I see day to day – on several bus shelters, train station displays, tram stops and even on the back page of MX – a popular free metropolitan newspaper. Altogether I see it at least 6 times a day.
In companion to the media blitz, Nokia Australia has ran and is planning to run several promotional events in three major cities – the firsts being a giant touchscreen billboard and an Kinect-powered augmented reality game in the heart of Sydney (video above). Although it’s not to the scale of what we’ve seen in London or Chile, but still a notable to build product awareness.
Since the product speaks for itself, I applaud Nokia for at least spending a responsible amount of effort in trying to market it. The same can’t be said for any other of the Windows Phone OEMs.
I wouldn’t be surprised if all those distinctive WP7 default SMS notification sounds I keep hearing on the trains are mostly from Nokia devices.