Over the weekend, Bing released three new 30-second “decide with your friends” ads with the focus on the Social Search partnership for Facebook Likes. Although this isn’t the first time Facebook has been featured in Bing ads, these are however much more appealing than ones featured back in May.
The ads follow groups of people hanging out downtown, taking a road trip and doing an urban garden project respectively. Along the way, Facebook “likes” and the trademark thumbs up icon are superimposed in front of clubs, restaurants and other businesses that friends have recommended.
Admittedly it’s been a while since the last Bing Search Overload ads but I really like the style of these new ads since it illustrates a practical and somewhat unique feature of Bing (Google has +1) in-line with the “decision engine” branding. I look forward to seeing more of these.