One of the highlights of the rare brick-and-mortar breed of the Microsoft Store is the panoramic video wall that pushes the definition of widescreen viewing. When you have multi-monitor capabilities of 120 of 47″ LCD displays and a single 130″ plasma displays with a combined resolution of 4 IMAX theatres (57000 x 1080), one has to wonder what sort of content you can show.
And that’s where creative agency Digital Kitchen came in. It turns out a team of nearly 80 people were responsible to producing the films that spans the entire video wall and here’s a couple snippets of the raw video that’s played back on the displays.
Even though they look gorgeous on a standard widescreen computer monitor, you’ll just have to imagine it’s about 30 times wider.
Update: The videos have been removed for some reason 🙁