It’s been a while since I watched live TV and historically Microsoft has not had much of a presence on Australian TV which is why it came as bit of a shock to me a few minutes ago to find myself watching a locally produced and tailored Bing ad. As it turns out, there’s even a whole series of them.
The other six Bing ads in the series of seven are 15 second spots entirely dedicated to showing off unique features of the Bing search engine – including hover preview, hot spots, instant answers, infinite scroll, video previews and related searches. These ads are a stark contrast to the US-based Bing ads which I had originally criticized for not showing enough of the product. I like these a lot better.
The entire series is embedded below for your viewing pleasure.