I’ve been a big fan of the guided tour videos Apple makes available soon after a new product launch. It’s an effective way of showing off a new product without looking like an advertisement, at the same time educating potential customers about the features of the product without a wordy manual or features list. Now Microsoft has a series of guided tours for Windows 7 too.
Similarly to the recent iPhone 3GS video, the Windows 7 videos too feature a charming employee who introduces and narrates the videos, in this case, Latika Kirtane. If the face looks familiar to you, that’s because you probably watched Latika sing in the now infamous Microsoft Research Songsmith video. Interestingly, according to her LinkedIn profile, she has since moved on from the Windows team to now work on Windows Internet Explorer.
In terms of the video production, it’s fascinating to see the use of Sims-like figures in the introduction of the videos. Each of the four videos feature slightly different themed scenarios related to the topic of the video. The style of the animations are also quite interesting, and if you think of all the other elements that’s been associated with the Windows 7 brand so far – butteries, birds, trees, sunshine – this might actually be a sneak peek at what to expect in the mainstream advertising campaigns.