If the world were to ever overflow with lava, Microsoft Research would be first in the industry to have the maps for this new world. Last April, Danyel Fisher, a Microsoft Researcher at Redmond developed a tool to create a paradox of looking at what we look at on online maps.
He named his tool “Hotmaps” – Hotmail is reportedly upset – uses internal Microsoft statistics to generate a heatmap overlay for Virtual Earth. Areas of interest on the map with the most views (Bill’s house) are given bright red spots whilst areas without much interest with not many views are given dark spots (Steve’s house).
I’m surprised at just how many people look at the Pacific/Atlantic ocean. Is everyone looking for mermaids? I also wonder if we can create a tool to look at what we look at looking at what people look at on online maps. I’d call it, “Heatmaps for Hotmaps for Virtual Earth”.