The AMD PR team certainly has their priorities right when a photo gallery ignores much of the thrill and spill of formula one racing, and instead focus on a little sticker promoting AMD’s new processor brand on the side of a racing helmet. Credits to the Daniel and Matt at the Neowin forums for spotting a rather strange yet suspiciously accurate heading on one of AMD’s latest photo galleries from their F1 racing team, it reads “AMD Phenom™ Appears on Ferrari Formula One Helmets“.
Perhaps this is why AMD is pouring millions of sponsorship money into motor racing, so they can get their 4 by 2 inch sticker on the side of a helmet moving at an excess of over 200km/h. Regardless, at least they’ve made the enthusiast’s and my job much easier by pointing it out. I suspect if no one paid any attention to that, they might have initiated Plan B. I’ve created an artistic rendition of what that might have looked like.
So there you have it, the Phenom logo is a purpleish-blue comet swinging by computer stores in Q1 2008.