It feels good being right, especially during exams. Unfortunately uncovering Microsoft logos is not an examinable subject at this day and age. One day…
On May 21 – almost a month ago, I reported a trademark application in Australia which included a logo and some details at a possible video-on-demand service from Microsoft. At the time, no one I asked could confirm or deny it, or suggest what the name of the product was for, but were all somehow excited by it. Public relations denied everything of course, but I knew the truth wasn’t too far off since no one wastes time and money on dubious trademark applications. Well as it turns out, I was right, but 3 weeks too early.
Thanks to a tip from Robert McLaws who pinged me about this press release which just went out minutes ago. The name for the service is actually “Microsoft Mediaroom“, and the logo is identical with a shade of orange. Not as spectacular as a brand new service, but a rebranding of Microsoft’s existing IPTV platform with a friendlier name. And all the previously mentioned features actually exist, including video-on-demand and media sharing!
“Microsoft Corp. today announced the availability of Microsoft® Mediaroom™, the latest update to its award-winning Internet Protocol television (IPTV) software platform, featuring several new multimedia capabilities, including in-home personal music and photo sharing, dynamic MultiView (multiple picture-in-picture) capabilities, Multimedia Application Environment for development of interactive services and advanced applications, and digital terrestrial television (DTT) support.”
Now only if you could gamble on PR announcements, I might do quite well.