You know your customers and your products inside and out. You do the web design, the print design, the marketing collateral, and the t-shirts. You have a zillion ideas for how to improve this and fix that. You are the in-house design team. This panel will cover the key ingredients for success, measuring success and value, strategies for elevating design thinking, and dealing with challenges unique to in-house teams.
This is a barely 1:35min video clip posted on the SXSW website, but features Tjeerd talking most of the time about “How do we make design teams kickass? How do we measure that success?”. A full-length recording of the 1-hour-long panel should be posted on the podcasts page over the next few weeks.
I could so spin-off a Tjeerd fansite.
Update: I found some great blogs who covered this panel discussion. Here’s a few of the best.