Josh from Windows Connected had received his CES 2007 guide book today and scanned this picture of a Microsoft ad placed inside. I did my best to enhance it as much as I could, but everything’s pretty clear already.
Josh and Robert McLaws speculated this is referring to Windows Live Drive, a rumor that’s been silent for quite some time when concepts like GDrive and limitless online storage were still hot on the heads of “Google OS” rumormongers.
“What matters most” is quite a subjective topic that could mean many different things to people with different backgrounds, interests and hobbies. For example, to a music-lover it could be MP3s. To an artist, it could be pictures. To an executive, it could be tax fraud documents. For a family, it could be photos or home movies. For FSF members, it could be anti-Microsoft propaganda.
If “what matters most” is everything, then it can only be Live Drive. A centralized file storage system with the ability to share files as well as protect them, that is accessible from any parts of the world with internet access, could open up so many possibilities. Not only would this benefit web applications like Google Docs for synchronization and collaboration, but also desktop applications like iTunes. Imagine having access to your entire music library anywhere, anytime. But of course, neither of this are Microsoft applications, so I couldn’t see them adopting or be allowed to adopt this model.
On the other hand, if “what matters most” is limited to only media, then it could be just Windows Home Server, another silent rumor that Todd Bishops mentioned today. Windows Home Server was believed to be a home-oriented server primarily used to store, control and distribute content on a home network. If this is what the ad is referring to, then to “store” would refer to the ability to store documents in a centralized location, to “share” content around the home network to X360s, Media Centers and other devices (ex. SideShow), and “protect” meaning either limiting access to files or providing security to the network.
Live Drive seems more definite, but Windows Home Server wouldn’t be too far off either.
What matters most is, this will soon all be revealed at CES.
Note: Windows Live Drive and Windows Server Home logos are mockups. They are not representative of any real applications or services at the time of writing.