New “FilmSpeed” ad for Forza Motorsport 5 elegantly shows off the power of speed

More than a decade ago, when I was still in high school, I thought it might have been a cool idea to place a set of advertising billboards side-by-side in the subway tunnels so that when the train travelled at a fast enough speed, the motion would blend individual frames to create a moving image.

Now the Xbox “Forza Motorsport 5” team have used the same idea, with a lot more technical precision, to create one of the most elegant ads I’ve seen for a racing computer game.

2 insightful thoughts

  1. “More than a decade ago, when I was still in high school, I thought it might have been a cool idea to place a set of advertising billboards side-by-side in the subway tunnels so that when the train travelled at a fast enough speed, the motion would blend individual frames to create a moving image.”

    This has actually already been done. Digital Underground Media (formerly Sidetrack Technologies) http://www.digitalundergroundmedia.com/ have installed this in subway/railway tunnels around the world. Have seen it myself in the Heathrow Express’s tunnel from London Paddington to Heathrow.

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