Without any Microsoft Stores in Australia, Microsoft Australia is relying on its partners to give its products retail presence. One of the premium partners is Telstra, Australia’s largest mobile service provider who previously dedicated an entire level of its retail store to Android, happily dubbing it Androidland.
Now, presumably with some strong encouragement by Microsoft, Telstra has put some extra spotlights on Windows Phones inside its “Icon” flagship stores in 4 major cities – Melbourne, Sydney, Hobart and Perth.
Among all the banners and kiosks added by the “Windows Phone experience” is an interactive wall feature has been installed at presumably one of its stores.
From what I can see in the video promotion it allows users to use a giant tablet (doesn’t look like Windows 8) to control the color scheme of the LED-lit wall using the same accent colors in Windows Phone. They can also connect their Facebook account and watch their friends appear in the simulated tiles, as well as watch popular apps pop up for their selected interests.
I think it’s a cool little gimmick to make Windows Phone stand out a little bit more from the sea of Androids that predominantly flood the stores. Even iPhones don’t get that much attention.
Someone should hire this person who came up with the idea & executed on it as Chief of marketing for UX Platforms at Microsoft …as finally someone with opposable thumbs is awake.