Microsoft Australia launches Visual Studio LightSwitch with Sydney office buildings lightshow

The guys over at Microsoft Australia are just having too much fun with their marketing campaigns. Australian tech blog TechAU noted the company took control of the lights in two Sydney office buildings for an interesting light show to promote the launch of Visual Studio LightSwitch.

Taking the product name seriously, it appears at least several hundred office lights of the two buildings combined were electronically controlled to form building-sized pixel-based displays. Of course there’s also the possibility they trained monkeys to switch on and off lights in sequence.

Either way, they were able to display several short animations including a stick figure jumping between the two buildings before displaying “LightSwitch” spelled out letter by letter.

7 insightful thoughts

  1. Why in god’s name can they not do this type of AWESOME advertising for the MS products, in the U.S. market. That’s what I’m talking about. Nice job!

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