Over the weekend, Microsoft launched a series of light-hearted 30-second TV commercials for Internet Explorer 9 titled “The web you love, one click away”. It features a number of celebrities explaining “why they love” a particular websites which are shortcuts on the Windows 7 taskbar using the new pinning functionality.
The celebrities, who are largely US-centric TV names, include Allison Haislip (Attack of the Show), Reed Timmer (Storm Chasers), Kari Byron (Mythbusters), Tory Belleci (Mythbusters), Bert Kreischer, Naomi Natale and Marina Sousa and Jo Frost (Supernanny). Some of the sites featured include the World’s Biggest Pac-man, CNN, Bing, Kayak, Twitter, Break, Hotmail, eBay and WordPress.
Even though it’s not clear whether these testimonials are genuine or scripted, I think celebrity endorsements work really well in this case because of the fact the websites show a strong association with their professional expertise whether that is gaming, chasing storms or even making cakes.
The full set is embedded below for your viewing pleasure. Out of all of them, the cattle prod and bacon Lincoln as my favorites.