New Bing “decide with your friends” ads emphasizes Facebook likes

Over the weekend, Bing released three new 30-second “decide with your friends” ads with the focus on the Social Search partnership for Facebook Likes. Although this isn’t the first time Facebook has been featured in Bing ads, these are however much more appealing than ones featured back in May.

The ads follow groups of people hanging out downtown, taking a road trip and doing an urban garden project respectively. Along the way, Facebook “likes” and the trademark thumbs up icon are superimposed in front of clubs, restaurants and other businesses that friends have recommended.

Admittedly it’s been a while since the last Bing Search Overload ads but I really like the style of these new ads since it illustrates a practical and somewhat unique feature of Bing (Google has +1) in-line with the “decision engine” branding. I look forward to seeing more of these.

3 insightful thoughts

  1. Wow, those are actually pretty decent ads… catchy but not over-the-top-irritating tunes, no cheesy dialogue, and quick to grab your attention.

  2. I am sorry, but I hate Facebook with a passion. I am sick to death of how many potentially useful ideas are spoilt by “Facebook integration”, trying to push Facebook onto everyone. I remember in the 1990s and early 2000s when we got by perfectly with computer technology without the social networking propaganda, things were so much better….

    Personally, the only good thing about Facebook for me is that it helped me find my dream girlfriend! 😀 And now we do what nature intended for us to do: instead of mindlessly “chatting” on social networking websites to one another, we exchange hugs and kisses! 😀

  3. I like the ad style too, but they seem to be targeting hipsters again based on the people and situations in each video. Sushi, California road trips, and urban gardening? Not the typical American.

    Hope to see some more similar ads with different target audiences, and perhaps some more humorous ones too. Facebook users are a bigger market than use hipsters.

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