Isaiah “Old Spice Guy” Mustafa coming to Australia to promote Windows Phone 7

Look at your phone. Now back to me. Now back to your phone. Now back to me. Sadly, your phone isn’t a Windows Phone 7 but starting from next week it could be.

An obscure YouTube video featuring Isaiah Mustafa of Old Spice Guy fame tweeted by Microsoft Australia employees is apparently the internal teaser to an Australian marketing campaign for Windows Phone 7 down under, most likely to coincide with the availability of WP7 devices on October 21.

Even though this is not the first time Microsoft will be taking advantage of a popular web meme considering how well received the Double Rainbow campaign for Windows Live was, the Old Spice Guy has much broader awareness and will offer a lot more creative flexibility for the campaign.

Perhaps he will ride a horse backwards on the Sydney Harbour Bridge or a swan dive into shark-infested waters. The possibilities are endless. If one thing’s for sure, it’s going to be fun.

12 insightful thoughts

  1. @rambo…. if you were an American would you turn down a trip to Aus?!

    hopefully the writing is as good as the Old Spice ads were… but will it be as good as the Grover “smell like a monster” commercial for Sesame St?

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