Update 2: The original image has been removed by request. I’ve replaced it with an artist’s sketch, or an attempt at a sketch, for the record.
A set of string-themed logos for Microsoft’s many brands teased at the Microsoft Global Exchange (MGX) event today might actually be one of many concepts the company has considered as part of an exercise to at least think about how they can refresh their image.
Over a week ago I noticed a vifro dubbed the “Microsoft rebrand intro”. The animation which lasts no longer than 12 seconds shows off a set of various Microsoft logos with a consistent glossed square shape.
When I first saw this I didn’t know what to make of it. I had a hunch this wasn’t “it”, but at the same time I didn’t doubt its authenticity. Now that an alternate version has been revealed, I can safely assume these are all submissions made by various creative agencies Microsoft might have contacted for a rebranding proposal.
Even though Engadget reports Microsoft is not actually committed to the design shown at MGX, you only need to look at all the Microsoft logos on one page to realize why a consistent new look might be a worthwhile investment.
Update: the video has since been removed.
The logos that you have shown in the above screen shot are really nice.
I prefer them to the ones they showed today for sure…
Is that an inverted “8″ I see?
That’s an infinity sign, as in Visual Studio’s logo (note the VS text square next to it)
How do you invert and 8 in the first place? It would look the same both ways.
Hmm, I don’t really like the “tiles” concept in the video (too many gradients and gloss), but the string-themed ones are quite neat. I hope to see more soon.
These logos look good! establishes a coherent look for all microsoft brands. They would look nice as WP7 icons also
Too little, too Late Microsoft!
You’ve allowed your image to be tarnished too long by Apple with its stupid switcher ads. We’ve warned you, a lie repeated long enough becomes the truth; to get off you high horse and tackle the defarmation of charachter being perperated by Apple. Now you are waking up 4 years too late. The damage has been done, MS product is no more associated with cool. You’ve got yourself to blame; or can we say, you’ve got SteveB to blame.
lol wut.
The concept, at least, would fit MSFT if they really push Metro across all platforms, which they may or may not me. Zune holds this look, as does the Windows Phone, as does Media Center, to an extent XBOX…
I do strugly to see Windows taking on this look.
If most other platforms took it on though, I do not really think Windows would have to..
does that also mean they finally will get rid of 9x icons in their OS ;p?
Wow. Finally.
And next get grid of the many different product sites designs, with different styles, with no overall design and overall navigation? I can’t even go to the main microsoft.com site on most productsites. Please?
OMG
Are we really starting to see a consistent design aesthetic from MS? We were debating that on another post. Seems metro ish, looks like a good step.
Pull the trigger!
isnt the windows logo pictured here used for the microsoft store site logo?
Some of the current new logos are pretty good, such as the one for .NET, Visual Studio, Silverlight, Surface and Zune. They have an ethereal quality to it. But it’s true that they aren’t consistent enough when next to Windows and Office ones.
Personally, I think all the new logos look pretty consistent, and pretty good. Mesh, Silverlight, Surface, .NET, Visual Studio, Worldwide Telescope etc. all have sort of an abstract, dynamic feel to them. I like ‘em.
Also, a pearl for all the ‘screens’ + cloud. Bright blue for the PC, green for the TV, dark blue for the phone and white for the cloud. Seems pretty consistent to me.
You showed yourself as REAL PUSSY dear author of this blog! You remove stuff when your fucking asshole MICRO$HIT orders to you. you are a slave. pussy
Microsoft didn’t ask me to remove it.
Good example why restricting minors’ access to computers makes sense in certain cases.
whoever did, why would you remove it, why didnt engadget remove it, why did NO OTHER page remove it? come one, play ok or don’t play at all like this
be chill.
the video posted here was a different video to that on engadget and other sites, featuring entirely different icons and logos. The video shown here was posted on vimeo and was removed by them not by Long Zheng
Did someone manage to grab the video before it was removed? If so, could someone send me a link at nico8712@yopmail.com ? Thanks