One of the highlights of the rare brick-and-mortar breed of the Microsoft Store is the panoramic video wall that pushes the definition of widescreen viewing. When you have multi-monitor capabilities of 120 of 47″ LCD displays and a single 130″ plasma displays with a combined resolution of 4 IMAX theatres (57000 x 1080), one has to wonder what sort of content you can show.
And that’s where creative agency Digital Kitchen came in. It turns out a team of nearly 80 people were responsible to producing the films that spans the entire video wall and here’s a couple snippets of the raw video that’s played back on the displays.
Even though they look gorgeous on a standard widescreen computer monitor, you’ll just have to imagine it’s about 30 times wider.
Update: The videos have been removed for some reason 
MetroTwit
Truly beautiful work!
oh and yes, Happy Birthday Long!! I hope you had an awesome day!! I was going to write this on the FB page but I see you have that option turned off for your wall
This is just one of many reasons why they need to open Microsoft Stores in a lot more places…
San Diego and Denver are next this summer!
Whats the song thats playing in the first video that shows the actual store?
The song is Phoenix – Lizstomania. If you liked it, the whole album it’s from is similarly great.
What exactly does a ‘creative agency’ do? Make store displays?
I cannot wait till we get these stores in the UK.
Sadly for me I dont live in any of the big city’s that will get them first.
Why can’t consumers get bevel-less displays?
The videos aren’t working anymore
I work on this aspect of the store.
Anyone interested in doing some creative explorations on this type of medium/format?
I am pushing to open it up to also become an experiential playground and give local/national/international artists a place to express in a unique way.
Drop mea line at florin at live.com and we’ll take it from there.
does anybody know if these video’s are avaliable anywhere else? I have checked youtube and cant find them, really wanted to show these to a friend