Comments on: The Apprentice Australia: Win a Windows 7 Sony Vaio laptop and digital camera

By: Sam

Sam — Sun, 29 May 2011 04:33:50 +0000

Google linux mint and download the latest version, it’s free too.

By: James

James — Mon, 09 Nov 2009 01:21:00 +0000

Revolutionary? I don’t think so. Their slogan should be one step behind you and the other OS interfaces.

By: Win Windows 7 Sony Vaio X laptop, Sony digital camera via Australian “The Apprentice” TV show

Mon, 02 Nov 2009 22:04:05 +0000

[...] contestants to design a television advertisements. Also, Nine in collaboration with Microsoft is hosting a competition on show’s website to give away a Windows 7 Sony Vaio X-series laptop and Sony [...]

By: eXPerience

eXPerience — Mon, 02 Nov 2009 19:22:10 +0000

Simplicity to the point of dumbness.

By: Long Zheng

Long Zheng — Mon, 02 Nov 2009 14:58:00 +0000

@Natasha: I do hope you’re submitting that on the site too

By: Natasha Marti

Natasha Marti — Mon, 02 Nov 2009 14:53:25 +0000

Microsoft’s aim for Window’s 7 is to promote simplicity. My Window’s 7 as would emphasise the simple handling of the new software, by contrasting it with the increasing complexity of society. The start of the ad would shoot scenes portraying the evolution of society, from tadpoles, to monkeys, to cavemen, to the formation of humans and the current complex and busy lifestyles. These scenes would then be contrasted with scenes showing how Microsoft software is progressively becoming simpler. Microsoft 7 is simpler than Vista, correcting many complaints through catering to the ‘wants’ of society. I don’t think it should be explicitly mentioned that Windows 7 is easier to use than Vista(as this may result in reminding the audience of any resentment towards Microsoft-as Vista had a bit of negative feedback). The ad should however promote the improvement that Windows 7 makes to Microsoft’s advancements. Microsoft software therefore in this ad, goes from complex to simple, to cater for evolution, which goes from simple to complex. Microsoft caters for the hussle and bussle of your life – “We know your life is evolutionary” that’s why “Windows 7 is revolutionary” “Imagine what’s next”.
Perhaps this idea could also be the basis for following ads – which will subsequently bring windows 7 into the past (caveman times)….for example: show one caveman making fire and then it rains and puts it out…and then another caveman who makes the fire in his cave with a laptop next to him checking the weather by the touch screen feature. “Imagine if they had it then!”