istartedsomething

51 Comments

1. Eric

   Oct 28th, 2009 at 1:36 am

   Sorry, that logo is garbage. And so is the MSN moniker..it’s so 90’s. I think they need to stick more than 1 guy on their marketing front.

   Why a BUTTERFLY.

2. Alsiladka

   Oct 28th, 2009 at 1:37 am

   The new logo has 4 flaps, just like the Windows flag. What I would like to see is the flaps colors with the 4 Windows flag colors.

3. Thom

   Oct 28th, 2009 at 1:39 am

   The new logo makes my eyes go funny.
   Long, what do you think of the new Visual Studio and MSDN logos (msdn.microsoft.com).
   I think they look really cool and modern, quite similar style to this new butterfly actually.

4. Fred

   Oct 28th, 2009 at 1:50 am

   Holy crap. I was going to say “people bitch about everything these days” but then I remembered the zdnet article was from nine jears ago. Yes, it’s a butterfly. Yes, it has more than two colors. Go cry me a FREAKING river.

   I wonder why no ‘tech reporter’ ever whined about Google’s multicolored logo, cutesy robot, cupcakes, doodles, and what not.

5. Fred

   Oct 28th, 2009 at 1:52 am

   I like, by the way, how the headline for that article is “MSN Logo Subject To Ridicule”, but the only person ridiculing it is the author him/herself. I’d wager somebody had a deadline approaching and no idea what to write about.

6. Mike Knight

   Oct 28th, 2009 at 2:10 am

   I remember working for MSN UK and after the Metro version of MSN (when the logo was an Oval) – They came up with the Butterfly which I actually loved. Its a great brand. The new version looks like 2 eggs with massive eyes. Not nice at all.

   And Microsoft were doing so well with their re-brands…

   MSN really went down hill after it stopped being an ISP (though was it any good in the first place?) Anyway, for MSNs sake, lets hope they don’t stick to the new version.

   Mike

7. Chirag

   Oct 28th, 2009 at 2:11 am

   *Disappointed*

8. Mordenkainen

   Oct 28th, 2009 at 2:19 am

   With Live becoming such a strong brand, remind me again why they still have “MSN” and the butterfly at all?

9. xaml

   Oct 28th, 2009 at 3:08 am

   Ops! – http://img44.imageshack.us/i/newmsnlogoedit.jpg/

10. bernard

    Oct 28th, 2009 at 3:17 am

    they should just kill MSN completely

11. beto

    Oct 28th, 2009 at 3:18 am

    the new logo is always offline…:p no thanks!

12. Abel Chiaro

    Oct 28th, 2009 at 3:24 am

    No color? What about this? http://pixiurl.com/6occew7v

    

13. Mike Knight

    Oct 28th, 2009 at 3:29 am

    Eric – Here’s a copy of the Original MSN Branding Overview (Word Doc) http://www.michaelmknight.co.uk?wp_ct=9

14. Abel Chiaro

    Oct 28th, 2009 at 3:37 am

    Or, perhaps, http://pixiurl.com/g29w3ya7

    (Also, sorry for the double post — but I’ll just blame it on the lack of an edit button, of course. )

15. Mike Knight

    Oct 28th, 2009 at 3:39 am

    Abel Chiaro Haha, thats wordpress for you. Nice rework of the logo there!

16. Danny

    Oct 28th, 2009 at 4:03 am

    >the brand has lost some of its meaning and mojo

    Some of its meaning? It has no meaning whatsoever and even less mojo. It is just a confusing remainder from a long dead era in which it as never even that successful. More than anything it represents MS online futility. I’m actually shocked that they are keeping the brand at all. Terrible job. Just another pathetic half-measure.

17. Lebo Bucibo

    Oct 28th, 2009 at 6:11 am

    I hope this is an indication that MS is about to rehaul the MSN portal. It has become so left behind, very Web 1.0

18. Victor Vasconcelos

    Oct 28th, 2009 at 7:21 am

    The MSN colored butterfly is, in my opinion, the best icon Microsoft has ever done. All this new “glass” crap makes me wanna vomit. But too glossy like most linux distros is also terrible. This logo just has it.

19. Albert

    Oct 28th, 2009 at 9:45 am

    I personally love the MSN Butterfly…it’s one of the most iconic graphics of the Web!

20. ghjgjh

    Oct 28th, 2009 at 9:45 am

    looks shit like MS products offerings

21. Quikboy

    Oct 28th, 2009 at 10:53 am

    Ugly! Stick with the old MSN logo, or come up with a better modification. It’s hard to not to discriminate because it’s black and white, but it looks way too flashy and doesn’t look much of a butterfly anymore.

22. ghjgjh

    Oct 28th, 2009 at 11:20 am

    screw the logos, come out with better frigging products not dumbed down noob junk for retards!

23. r4 ds games

    Oct 28th, 2009 at 4:31 pm

    the old one was better….. This new one… rather then symbol… more suitable for posters of advertisement campaign….

24. eXPerience

    Oct 28th, 2009 at 7:22 pm

    I bet this logo is designed by the same person who did the new (urgh) Visual Studio logo.

25. Fred

    Oct 28th, 2009 at 8:20 pm

    Hello Koogle! Next time, you might want to choose between either “products” or “offerings”, not “products offerings”.

26. YeAnotherPC

    Oct 28th, 2009 at 10:27 pm

    I like the old one better. Maybe if the new one had a body I’d like it better, but it looks weird. Not to mention it’s at a strange viewing angle, too.

    And lol at that 9 year old ZDNet article. The guy sound homophobic or something.

27. idealei

    Oct 29th, 2009 at 1:16 am

    hi，long zheng，一直很喜欢你的文章，今天看你的网站介绍才� �道你是天津人，我的老乡啊。所以，给你送来家乡的 问候，祝你在澳洲一切顺利。

28. fiji

    Oct 29th, 2009 at 8:49 am

    I like the new monochrome butterfly! It seems more “professional” and is less flashy than the old.

29. 老陈

    Oct 29th, 2009 at 4:48 pm

    很棒的网站。支持。

30. drewsteele

    Oct 29th, 2009 at 5:35 pm

    I think it’s a very nice update to the form. The original was a little …. spatially schizophrenic. This updated form has much nicer shapes making up the whole with the overlapping shapes proving even more modern.

    The fact that its at in interesting perspective makes it all the better

    of course just my opinion ; )

31. J Town

    Oct 30th, 2009 at 4:26 am

    This isn’t the real logo. Just a grayscale version. i work for Microsoft and have seen the new logo in full color with the new MSN font. It’s not bad….WAY better than the thing they are showing on this page.

    It’s nothing revolutionary, but a BIG imporvement.

32. J Town

    Oct 30th, 2009 at 4:30 am

    here:
    http://i191.photobucket.com/albums/z270/gustr1980/msn.jpg

33. Abel

    Oct 30th, 2009 at 6:05 am

    @J Town:
    Hmm, so I wasn’t that far off, was I? http://pixiurl.com/g29w3ya7

    I should have accounted for the Web 2.0 palette, though. And that’s a cool font! Reminds me of Blue Highway Extended… I agree it’s a good improvement over the old version.

34. Garion

    Oct 30th, 2009 at 12:46 pm

    Is that the bing font?

35. Leo Davidson

    Oct 30th, 2009 at 2:46 pm

    Doesn’t look like the Bing font, Garion. The ‘n’ in the Bing logo doesn’t have that ugly flat bit at the top-left.

36. Thom

    Oct 30th, 2009 at 7:46 pm

    It doesn’t really matter what the logo looks like, those 3 little letters will make anything look dated

37. Fred

    Oct 30th, 2009 at 10:08 pm

    I like it. The colours make all the difference.

38. Paddy

    Oct 30th, 2009 at 11:59 pm

    I believe “Live” is / was suppose to be the next msn incarnation with cloud based services. But “Live” has stuggled to have the same brand awareness and appeal MSN first had when it launched as a portal.

    I think M$ have been clever to revamp the MSN logo and NOT struggle to compete in trying to get brand awareness and a following for “Live” when all this already exists in MSN.

    I really hope the re-design of the MSN logo is a sign of M$ pushing out all its disjointed apps under one already distinguishable brand which is MSN.

    If M$ were to offer my wishlist of apps under one unified brand – Office Live, Photosynth, Thumbstacks not forgetting the bread and butter apps Hotmail, Messenger etc then we would all be registering for a msn.com address as well all did that many years ago!

    Its not the logo that makes the product(s) its the product(s) that makes the logo.

    This was really fun to write and the site is awesome.

39. Tommo

    Oct 31st, 2009 at 12:38 am

    @Paddy

    Subject to bias/wrong.

    And can I just say Microsoft have a truck load of online services and “Lab” experiments… They probably could do a better job at keeping it all together and unified but for heaven’s sake give them a break…

    Also, they are in fact making a massive push with the Live brand… Haven’t you seen the children making their fish photos better?

    MSN isn’t what it used to be, it’s evolved and will continue to along side of Live.

40. Paddy

    Oct 31st, 2009 at 1:02 am

    @Tommo

    Im not dissputing the fact they are not marketing Live, im trying to empasize that fact that they are masters at marketing confusion! BING, MSN. LIVE, VISTA
    http://blogs.zdnet.com/web2explorer/?p=163

    MSN is a great brand, my 2 pennys worth is M$ should run with MSN and bing + its apps

    M$ have great products and an echo system unrivaled by any other OS which must be damn hard to look after which I thin they do a good job of.

41. Tommo

    Oct 31st, 2009 at 2:11 am

    @Paddy

    But “Live” has stuggled to have the same brand awareness and appeal MSN first had when it launched as a portal.

    I think M$ have been clever to revamp the MSN logo and NOT struggle to compete in trying to get brand awareness and a following for “Live” when all this already exists in MSN.

    Can you see why I may be slightly confused…

    Live !- MSN…
    As the Microsoft employee has said, MSN is content where as Live is service… You can’t just throw it all together… And I must be missing something, where is the confusion?

    Bing = Search
    MSN = News and other content.. kind of like today’s newspaper but online, it has weather, money and all the goss
    Live = communication, file sharing/collaboration and the such, etc.

42. Ivan

    Oct 31st, 2009 at 10:06 am

    @Tommy.

    Yep! They used to be together, and it wasn’t all clear, but now MSN and Live are 2 two different things:

    MSN -> Online portal
    WIndows Live -> programs and services for your PC, on the desktop and web.

43. azz0r

    Nov 1st, 2009 at 7:24 am

    Live is apps.
    MSN is an online portal.
    Bing is a search engine.

    Its not rocket science.

44. Abraham

    Nov 1st, 2009 at 10:54 am

    I like it!!!

45. Quikboy

    Nov 2nd, 2009 at 3:09 am

    You know, they could correspond the colors of the major parts of the butterfly, to the actual Windows flag logo. You know, like red at the top left, green at t he top right, blue at the bottom left, and yellow at the bottom right. It would kinda fit better with Microsoft…

46. Chris

    Nov 5th, 2009 at 4:43 am

    http://www.msn.com/preview.aspx

47. @ThomMck

    Nov 5th, 2009 at 8:26 pm

    Did you notice that they forgot to update the favicon on the preview site

48. Chris

    Nov 5th, 2009 at 11:58 pm

    Keep in mind it’s only a PREVIEW

49. Toph

    Nov 7th, 2009 at 6:24 pm

    People don’t even think of the NBC peacock as a peacock any more. Who knows, if MSN kept at it for long enough, the same honor could be bestowed upon them.

50. Frederik Kreijmborg

    Nov 13th, 2009 at 3:05 am

    For me it’s very obvious that this new “branding” is all about shapeshifting old stuff into Windows-7-ish stuff. But the new logo is somewhat appealing. I like the butterfly. I don’t like the typeface used for “MSN”. That sucks.

51. Chris

    Nov 13th, 2009 at 3:17 am

    No. It needed an update and it would have happen with or with out windows 7

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