If you’ve ever pondered about the future convergence of mobile devices and the web, then you might have envisioned something like the scenarios shown in these three speculative (mock) advertisements for Microsoft Tag, courtesy of a familiar director Marty Martin who also shot the Windows 7 college spots.
Produced by “White Rabbit” in collaboration with Microsoft, these three 60-second spots dubbed “teen” (above), “mom” and “business” shows how Microsoft Tags could seamlessly bridge the divide between real tangible objects with content and services on the web.
Examples shown in the video enabled by MTags include the discover and downloading of new music from an artist’s poster, finding stores who sells a piece of clothing you see in a magazine and streaming a movie trailer to a portable media player all from a movie poster.
What I like about these videos is that they illustrate scenarios that very practical but not currently possible with the ease of clicking just a button. Sure you could bring up a browser on your phone and type away but by the time you’re done you would have probably lost interest. A picture on the other hand is a snap.