Roughly eleven months ago, the big blue giant finally stood up for itself when it launched the largely popular and successful advertising campaign officially known as “Life without walls” featuring the infamous “I’m a PC” television ads. However, it might not have been the only advertising campaign Microsoft was considering at the time if some interesting videos I found today are any indication.
In the Vimeo account of John McNeil, then creative director at McCann Worldgroup – one of the advertising agency competing for the Windows gig at the time, are nine videos all titled “Life Comes Together” uploaded roughly 11 months ago. Both the timing of these videos and the fact that they conclude with the Windows logo leads me to the assumption that they are commercials from an alternative Windows campaign McCann must have pitched to Microsoft. Obviously history tells us they lost since Microsoft went with the “Life without walls” campaign pitched by Crispin Porter + Bogusky.
Comparing the two campaigns, these ads are even more emotions-driven than “Life without walls”. In except just two scenarios where we actually see the screen of a computer, almost all of these ads focus on experiences and moments that are either enabled or could be enhanced by “Windows”. All in all, it’s the sort of ads that makes you feel all warm and fuzzy inside. I find them quite enjoyable.
I’ve embedded them all here for your enjoyment.
Update: Corrected the “Life without walls” campaign was by Crispin Porter + Bogusky.