Comments on: Microsoft’s “Laptop Hunter” comes down under, gives Aussies chance to score a free laptop a day

By: Microsoft to Australia “You’re Not Using Enough of Our Products!” | dv8-designs

Fri, 19 Jun 2009 19:35:19 +0000

[...] the istartedsomething blog The Zune team needs to learn a lesson from the Windows team. Microsoft’s latest campaign, [...]

By: Microsoft to Australia "You’re Not Using Enough of Our Products!" ~ Revelations From An Unwashed Brain

Fri, 19 Jun 2009 18:21:14 +0000

[...] the istartedsomething blog The Zune team needs to learn a lesson from the Windows team. Microsoft’s latest campaign, [...]

By: max mo

max mo — Thu, 18 Jun 2009 08:53:50 +0000

hey i am in sydney, wonder if i could see the guys from the first video in the streets >_<….

By: Jason Wun

Jason Wun — Sat, 13 Jun 2009 16:41:28 +0000

This falls into the abysmal category in advertising. Marketing wise this is quite horrible as well. Just my opinion there…. i cant even make myself type a better explanation of why i feel this way.

By: Kent Pribbernow

Kent Pribbernow — Wed, 10 Jun 2009 23:30:21 +0000

This ranks among the most abysmal ads I’ve seen, uninspiring at best. If anything it’s a sad indictment of the retail PC experience – anonymous-looking shelves lined with poorly-presented machines, obscure and often indistinguishable hardware, machines that look identical but are priced differently for undefined reasons. Sad.

I loved how the laptop Hunter selected his machine without even looking at it or even touching it first.

Customer: “What’s this thing?”
Salesman: “That? This one has 3GB of RAM instead of two”
Customer: “Sold!”

It’s time to reboot the retail PC experience. I really believe Microsoft needs to intervene and help retailers rethink the way PCs are marketed and presented to the public. Borrow a page from Apple and setup machine s based around real-world scenarios, like editing video, or managing photos. Sell PCs based on what they DO, not what they HAVE under the hood. 4GB of RAM means little if the consumer doesn’t understand what the hell that even means, assisted by salespeople who are just as clueless. My two cents.

By: Laptop Hunters บุกออสเตรเลีย | Pantip Guide

Laptop Hunters บุกออสเตรเลีย | Pantip Guide — Wed, 10 Jun 2009 22:51:48 +0000

[...] ที่มา – istartedsomething [...]

By: Peter

Peter — Wed, 10 Jun 2009 13:04:44 +0000

“I can buy great a laptop for under $1300″

Is that a quote from Microsoft Advertising? geez…

By: DIGIMARKETING

DIGIMARKETING — Wed, 10 Jun 2009 10:55:29 +0000

OMG, this has to be THE lamest marketing effort I have ever seen.

I love Windows and Windows 7 is great but this has to be the stupidist marketing idea for a long time and just a cheap way to get ‘extra’ media time on a radio station….boring and so old and HOW CHEAP! $1,300 bucks? You are kidding me right?

Microsoft Australia must be full of marketing hacks because I have yet to see anything worthwhile or even memorable coming out of them.

By: Matt Bacon

Matt Bacon — Tue, 09 Jun 2009 23:31:07 +0000

Gah, I was soooo close.

The guy was next to some Australia Post letter-boxes, holding an umbrella on the corner of Lonsdale Street and Swanston Street.

I get to the corner across the road from there, waiting for the lights to turn green so I can cross, and while I’m waiting, somebody else comes up to him and wins

I reckon probably another 15 seconds earlier and I so would’ve had it.

Ahh well, still 2 more days to win. I’m not gonna give up that easily

By: Stephen

Stephen — Tue, 09 Jun 2009 19:11:49 +0000

@Hammer: Oh, and one more thing I forgot to touch on: “We all know you can’t get anywhere near [a] decent choice for that price…”

Ah, “we all,” huh? You’ve got to love the fallacy of, “Straw Man.”

Who’s, “we all?” Because, the, “we all” that *I* know, know that you CAN get a great choice of laptop for that price! No, you can’t run Crysis in its full glory, but there’s not much that can’t be done on a $1300 laptop these days. Then again, why am I even going out of my way to make such a point to a person who obviously has no experience with something so HORRID as a, *gasp!*, LAPTOP! *DUN, DUN, DUUUUNNNNNN!!!!*

-Stephen