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March 12, 2009 12:12 am AEST — By Long Zheng

Start Windows (video)

At the Mobile World Congress a month ago, Microsoft began rebranding the Windows Mobile family as simply Windows and Windows Phones. At the center of this branding campaign was this new “Start something, Start Windows” metaphor that was used in many of the video materials. Visually it looked pretty cool so I began tracking down a higher-quality video to share, and I found that today on the Windows Mobile Facebook page of all places.

For those of you playing along at home, the different activities include discovering, experiencing, remembering, succeeding, finding, flirting, impressing, giggling, learning, loving, sharing, joining, blogging, browsing, juggling, buying, chatting, caring, expressing and capturing.

I for one have never juggled infront of my Windows PC but I guess one should always try new things.

Finally, if you have that thought in the back of your head “where have I seen this before”, you’re not alone.

23 Responses

  1. Speed says:

    The “Start Windows” piece looks very Zune-ish.

  2. Tom says:

    Pretty cool.

  3. Tom says:

    @Speed that it does! Come to think of it, I don’t like the guitar at the end :-(

  4. Fred says:

    Neat!

    Amazingly, the only thing I haven’t done from that list is blogging.

  5. Donavon West says:

    They already own start.com, why don’t they use it!!!

  6. Cristi says:

    @Tom
    You’re right. The guitar at the end spoils it all.

  7. GraphiteCube says:

    Very nice, and I agree that it looks like the menu of Microsoft Zune.

    The video gave me some “clean”, “great” feeling.

  8. WE3R_Cz says:

    Hi, could anyone tell me, where I could find a wallpaper simmilar to the “Start windows” in the beginning and end of the video ? Thx for replies

  9. mynetx says:

    Long, why not use this video for the Win95 instead? ;)
    http://www.youtube.com/watch?v=5VPFKnBYOSI&fmt=18

  10. Paul says:

    @Donovan West

    If I remember correctly, they did use it at one point as a similar service to my.live.com back in 2005.

  11. Oscar says:

    @mynetx: Ha! that reminded me of this oldie http://www.youtube.com/watch?v=W2r48fqwn6k – boy it’s been a long time.

  12. Quasar says:

    Note the World Trade Towers at :54 and :55 seconds. They were also in the background of a movie I just saw, Die Hard With a Vengeance, released in 1995.

    Never forget.

  13. Jiri Fiala says:

    2009 is the new 1995 :-D

  14. wreiad says:

    Why does this sound like Kevin Rudolph’s “Let it rock”?
    http://www.youtube.com/watch?v=dh3gGQfyVyw

  15. Zim says:

    It’s all about starting! :)

  16. Kristofer says:

    The words moved around too fast for me to read all, but I take it that “reboot” is in there somewhere..? :)

  17. stooovie says:

    too bad it doesn’t mention **finishing** anywhere…

  18. Tom says:

    Why can’t you people troll elsewhere, seriously, grow up.

  19. wojtekmaj says:

    Nice, but poor… it can promote Linux or something ;)
    Sound is not synchronised with video, and animations are too slow… Ergh.

  20. Tom Baker says:

    “Start Flirting”? With Windows?

    Steady on there, Ballmer…

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