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Life without walls - irony?

October 8th, 2008 by Long Zheng
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Maybe not the best place to put the ad. Outdoors maybe? :P Image credit Aleyda Solis.

Update: There’s also a new “Life without walls” themed multi-screen video playing at JFK Airport. Similar to the print campaign, different devices fade in to display a larger object. For those who remember, these are the same screens used to display the original Windows Vista WOW and Windows Mobile ads.


Comments for "Life without walls - irony?"

  1. Orion

    Now why’d they put it on a wall?

  2. Tatham Oddie

    Isn’t the point that the wall isn’t really there - it’s sky?

    (Lame, yes)

  3. Long Zheng

    I guess they need walls after all. Shouldn’t have been so quick to dismiss the powers of the wall :P

  4. bush

    or maybe the best? i like the placement.

  5. Frank

    Why is that a bad place to put the ad? Does this in anyway suggest “Oh dear, but I’m looking at a wall, hence Windows must obviously have walls too”?

  6. Long Zheng

    @Frank: Well it’s not as serious as you made it out to be :P

  7. Frank

    Huh. I guess I just don’t get it then. Then again, I’m pretty tired of the meticulous overanalysis of everything ad-related that comes out of Redmond.

    I personally thought it was a pretty good idea. Showing an impassable barrier and then positioning Windows as the opposite. Makes sense marketing-wise, to me.

  8. Long Zheng

    @Frank: I was making a lighthearted joke.

  9. Frank

    Like I said, I guess I just don’t get it then. Or one of us has no sense of humor.

  10. Long Zheng

    They need walls to put the ad on, so walls are important - needs walls :P

  11. Manan

    A big LOL!

    I guess they are trying to tell people that if they had a Window at that particular place it would provide an alternate exit in case of emergency, as that particular door wouldn’t be enough in an emergency.

  12. Kozoogle

    ohh the irony… a life without walls… and a convenient exit door instead :) WoW, I might just have to find that door, if Win7 turns out to be crap aswel, lets see if they’ve learnt ANYTHING. And going by the Win7 blog i can’t help but feel MS still makes software for noobs, all the statistics, and noob feedback jeesh they ain’t got a clue. As a power user I wouldn’t even waste my time providing feedback there. As a side thought maybe those dummies at MS might go get the strokeit developer back on board cus nothing beats mouse gesturing for control over UI functions. Course thats just a tiny small thing that would help improve things.

    Windows [] Life Walled In ;)

  13. dj_cityboy

    yeah that is a bit of irony at its finest!!

    the multi-screen video playing of the dog running across the displays of notebooks is really cool though!

    peas
    cityboy

  14. Dwain

    I find it funny that it’s their motto at all. I’ve never heard of a Window existing without a wall.

  15. Yert

    The irony is how long it took someone without a clue to say Microsoft didn’t have a clue in reply to the post on irony.

    Windows: Life With Lots Of Evangelical Nuts Trying to Make You Stop Using Windows

  16. Quikboy

    That’s pretty funny. I thought the one in the video was pretty cool.

    @Kozoogle : ?

  17. Jim

    Go to any Home Improvement store you can see and buy Windows with out walls. Life with out walls, is a catchy slogan for Microsoft, that can be a double edge sword. If they ignore their customers request, their putting up walls, for me it’s way to high of a bar for Microsoft to hurdle.

  18. Tim Brazer

    Need walls for support, I guess. Just need the invisible supporting ones. I think? 8^)

  19. Gino

    Windows LIFE WITHOUT WALLS

    To which I say, “Who needs Windows if you don’t have walls?”

    What was Microsoft’s marketing department thinking when they came up with this oxymoron of a marketing campaign?

  20. Mark

    My house would get very cold without walls, and as much as i like (yet not like, at the same time) Windows, i have to agree to disagree with their new campaign. I like my walls. :)

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