Comments on: Halo 3 “Believe” takes away two Grand Prix Cannes Lions http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/ All the stuff about Microsoft and technology you haven't read anywhere else. Sat, 20 Mar 2010 00:59:18 +1100 http://wordpress.org/?v=2.9.2 hourly 1 By: 4 Reasons Digital Matters to Your Brand | Hard Knox Life http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-72995 4 Reasons Digital Matters to Your Brand | Hard Knox Life Wed, 29 Apr 2009 00:53:37 +0000 http://www.istartedsomething.com/?p=2988#comment-72995 [...] chains, allowing a brand to create a truly deep story about the brand.  That is what makes the marketing behind Halo 3 and others so amazing.  These brands have recognized that they can bring their most passionate [...] [...] chains, allowing a brand to create a truly deep story about the brand.  That is what makes the marketing behind Halo 3 and others so amazing.  These brands have recognized that they can bring their most passionate [...]

]]> By: 4 Reasons Digital Matters to Your Brand « Hard Knox Life: A Brand Manager Blog by Dave Knox http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-65188 4 Reasons Digital Matters to Your Brand « Hard Knox Life: A Brand Manager Blog by Dave Knox Wed, 15 Oct 2008 12:13:22 +0000 http://www.istartedsomething.com/?p=2988#comment-65188 [...] chains, allowing a brand to create a truly deep story about the brand.  That is what makes the marketing behind Halo 3 and others so amazing.  These brands have recognized that they can bring their most passionate [...] [...] chains, allowing a brand to create a truly deep story about the brand.  That is what makes the marketing behind Halo 3 and others so amazing.  These brands have recognized that they can bring their most passionate [...]

]]> By: MJ http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62622 MJ Wed, 25 Jun 2008 05:45:49 +0000 http://www.istartedsomething.com/?p=2988#comment-62622 I had goosebumps! I had goosebumps!

]]> By: Windows Vista “I can do that” is a disgrace - istartedsomething http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62585 Windows Vista “I can do that” is a disgrace - istartedsomething Tue, 24 Jun 2008 15:33:48 +0000 http://www.istartedsomething.com/?p=2988#comment-62585 [...] Halo 3 “Believe” takes away two Grand Prix Cannes Lions [...] [...] Halo 3 “Believe” takes away two Grand Prix Cannes Lions [...]

]]> By: Dugie’s Pensieve » Blog Archive » Where the hell is Matt. http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62537 Dugie’s Pensieve » Blog Archive » Where the hell is Matt. Mon, 23 Jun 2008 09:20:51 +0000 http://www.istartedsomething.com/?p=2988#comment-62537 [...] Long Zheng, just twittered this video clip, called “Where the hell is Matt”.  I know I’ve been under a rock for a little while,  but this clip is a decidedly beautiful little video.  (I have no idea how I could have missed it?!) [...] [...] Long Zheng, just twittered this video clip, called “Where the hell is Matt”.  I know I’ve been under a rock for a little while,  but this clip is a decidedly beautiful little video.  (I have no idea how I could have missed it?!) [...]

]]> By: Albert http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62507 Albert Sun, 22 Jun 2008 19:26:46 +0000 http://www.istartedsomething.com/?p=2988#comment-62507 That's why I find it interesting why Microsoft would abandon McCann and go to another agency for the multi hundred million dollar campaign Microsoft has set for Windows. That’s why I find it interesting why Microsoft would abandon McCann and go to another agency for the multi hundred million dollar campaign Microsoft has set for Windows.

]]> By: Toph http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62506 Toph Sun, 22 Jun 2008 19:12:53 +0000 http://www.istartedsomething.com/?p=2988#comment-62506 Along the lines of the GOW "Mad World" trailer, this campaign did a great job of standing out--and, as they point out in that video, of "changing the question." That's what a Vista marketing push needs to do. Yes, they could do cheap "I'm a Mac" "I'm a PC"-style rebuttals, but that's letting Apple set the pace. I, for one, think it's incredible that, worldwide, there are more Windows users than English speakers. And one of the upsides of monopoly is that I can log onto any Windows machine, localized into any language, and know what I'm doing. So maybe there's something there. I don't know. Along the lines of the GOW “Mad World” trailer, this campaign did a great job of standing out–and, as they point out in that video, of “changing the question.” That’s what a Vista marketing push needs to do. Yes, they could do cheap “I’m a Mac” “I’m a PC”-style rebuttals, but that’s letting Apple set the pace.

I, for one, think it’s incredible that, worldwide, there are more Windows users than English speakers. And one of the upsides of monopoly is that I can log onto any Windows machine, localized into any language, and know what I’m doing. So maybe there’s something there. I don’t know.

]]> By: Stephen http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62500 Stephen Sun, 22 Jun 2008 16:04:08 +0000 http://www.istartedsomething.com/?p=2988#comment-62500 'All people needed to do was believe.' In a few years time I hope I don't succumb to some 'propaganda' as the realism continues in the decades to come! At least we should see it coming after a future April Fools joke gets us all. :P ‘All people needed to do was believe.’

In a few years time I hope I don’t succumb to some ‘propaganda’ as the realism continues in the decades to come!

At least we should see it coming after a future April Fools joke gets us all. :P

]]> By: Andrew http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62489 Andrew Sun, 22 Jun 2008 10:30:03 +0000 http://www.istartedsomething.com/?p=2988#comment-62489 Views on Halo 3 the game aside, the marketing campaign for it was nothing short of incredible. The film short made for it had so much effort put into it, and the Believe adverts were extremely powerful for something that was, at the end of the day, a game. I'd say the awards are well deserved. Views on Halo 3 the game aside, the marketing campaign for it was nothing short of incredible. The film short made for it had so much effort put into it, and the Believe adverts were extremely powerful for something that was, at the end of the day, a game. I’d say the awards are well deserved.

]]> By: Vank http://www.istartedsomething.com/20080622/halo-3-takes-away-two-grand-prix-cannes-lions/#comment-62488 Vank Sun, 22 Jun 2008 10:14:32 +0000 http://www.istartedsomething.com/?p=2988#comment-62488 Well congrats to them but the odd thing is the story in Halo is generally the weakest part of the game even some reviews (not overcome with hype) questioned why anyone would buy the game for it's story. It's major popularity and enduring success is down to it's best in class multi-player not it's shaky single player and story-line. Well congrats to them but the odd thing is the story in Halo is generally the weakest part of the game even some reviews (not overcome with hype) questioned why anyone would buy the game for it’s story. It’s major popularity and enduring success is down to it’s best in class multi-player not it’s shaky single player and story-line.

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