Comments on: A taste of Apple’s public relations

By: Craig

Craig — Sat, 19 Jan 2008 02:46:09 +0000

From the wiki on stealth marketing:

When targeting consumers known to be consistent Internet users, undercover marketers have taken a significant interest in leveraging Internet chat rooms and forums. In these settings, people tend to perceive everyone as peers, the semi-anonymity reduces the risk of being found out, and one marketer can personally influence a large number of people.

Here’s some starters for you guys:

1. If someone makes a valid point, call them a fanboy. It’s often a good idea to undermine credibility of people giving you zingers.
2. When discussing something that is negative for your company, eg this video, CHANGE THE SUBJECT to something more on-message eg “Vista has file copying problems”. Make something up if you have to.

By: Links voor 5 tot 7 december 2007 — Michel Vuijlsteke's Weblog

Links voor 5 tot 7 december 2007 — Michel Vuijlsteke's Weblog — Fri, 07 Dec 2007 21:03:02 +0000

[...] A taste of Apple’s public relations – istartedsomething Tja. tags: apple pr [...]

By: Microsoft’s Ministry of Truth - istartedsomething

Microsoft’s Ministry of Truth - istartedsomething — Fri, 07 Dec 2007 13:04:30 +0000

[...] to think of it, the Apple public relations people who took a bullet for Phil Schiller is perfect for the [...]

By: Weeber

Weeber — Sun, 02 Dec 2007 17:30:13 +0000

@Ricochet: You’ve just said what Schiller should’ve said, maybe that was what Schiller was going to say if the PR asses would let him.

By: Satisfy Me

Satisfy Me — Fri, 30 Nov 2007 22:23:09 +0000

What I’ve read: A look at the reading pile for the week…

Quick post between meetings that I wrote up before the kids headed off to school today… a week’s worth…

By: JJ

JJ — Tue, 27 Nov 2007 00:18:52 +0000

Folks, If an interviewer asked a MS VP if one of their products was monopolistic, PR would halt that question too, and that VP would look like they can’t be trusted to answer as well. What do you expect? It was obviously a leading question. DL iTunes, activate your phone, uninstall. Same crap we all have to do with a lot of software that we don’t want. Both AAPL and MS fanboys need to chill. Proof of the truth? Oohhh Noooo, save us all.
P.S. Apple is truly a better computing experience, portable music experience, and now phone experience.

By: tommy

tommy — Mon, 26 Nov 2007 21:41:19 +0000

complaints about this are unfounded and ridiculous. this is entirely innocuous.
what a bunch of pansies.

By: J Mourinho

J Mourinho — Mon, 26 Nov 2007 17:16:39 +0000

I could’nt give a toss about apple inc. but from what i see the interviewer is chance his harm, what did he expect? Apple are in the business of making money.

By: mrmckeb

mrmckeb — Tue, 20 Nov 2007 23:29:33 +0000

@Wow
We’ll very much miss your valuable comments… and your one-sentence-per-line writing style.

By: random

random — Tue, 20 Nov 2007 20:02:58 +0000

i you dont blog alot about , dint see ant blog posts on leopard and its feature even thoe leopard is out now.
Abd out of the blue i see this video , just makes me think you dont like apple that much.