Apple PR bullying journalists and bloggers is nothing new, but as far as I know this is the first time it’s happened when the cameras are still rolling and someone is smart enough to share it with everyone to see. Valleywag has posted a video of a British journalist interviewing Apple Vice President Philip Schiller when PR abruptly ends the interview because the interviewer mentioned the word “monopoly”. The video really speaks for itself.
First and foremost, iTunes is entirely relevant to the iPhone because it’s the only way to activate the device when you first buy it. And after that, it’s still the only software to manage the content on the device. Suggesting they are not is just shows how little they care about the actual interview and how little faith they have in Apple’s vice president to answer the question himself.
I know it’s lame to always contrast Apple and Microsoft, but Microsoft too has a brigade of public relations people in many different firms who’s jobs are not all that different – to better the public image of the company and its products, but they are nothing like this. In fact, some of the people at Waggener Edstrom (who manage Windows plus much more) are some of the nicest people I’ve ever worked with, especially as I have atypical questions and requests. Of course, there are still times where they have to say no, and that’s okay because we can work out alternatives to compromise.
In a way, I have a lot of respect for Apple bloggers like Apple Insider who does exceptional work under the circumstances.