I wish I knew either. Whilst you’re in a state of trance, check out the M.C. Escher Zune Journey website.
New Zune TV commercial and website: the social is crazy
November 2nd, 2007 AEST
by
Long Zheng
Jump to comments
32 Comments
tino
Hmm, maybe some could believe that the new Zune has a touch screen?!
While I really like the visual style, I think the song isn’t as good as that for the iPod nano ad (that song from Feist).
Michael Griffiths
I’m lost.
Williams
Nothing interesting. I’m sorry for my opinion
Chris
I kinda like this one its weird and its good to see some new weird commercials that are intriguing, and screw the damn ipod nano little twig, i have people that are friends that refuse to buy it because it feels like its gonna crack in half like a cracker and others that just plain are sick of ipods….. so BACK TO THE ZUNES
RC
I see the criticism of the girl touching the screen, but disagree that it’s meant to confuse. She navigates with the touch pad and then the girl on the screen points her finger, so she touches fingers and is transported inside, to Zuneland or whatever.
Shawn Oster
Nice ad, visually arresting and gives a nice sense of discovery plus it’s just trippy enough to enjoy watching more than once. Favorite part? The pink cotton candy creatures. Song is catchy in that very subtle way, wonder if they’ll do different takes on that theme for different demographic markets. Good pick with the red, it has a bit more sex appeal than any of the iPods, no wonder they picked a female for the spot since it’s almost a lipstick red.
That being said the iPod silhouettes are simple enough that you can recycle the theme over and over again like Apple has done for years, very similar to the Gap and MasterCard ads. That helps build brand recognition but of course they also run the risk of going stale which the silhouettes sorta have, hence why the latest crop of iPod ads are different.
TJ
Bland ad. Nothing special. Boring. Lost me.
RC
TJ, your description of the commercial is the exact opposite of what it is. But you do seem lost.
Brandon Clinger
When will this new software be available?
Shawn Oster
@Brandon Clinger: Most people believe the new software and firmware will be out the same day as the new hardware, which most agree is going to be November 13th, 2007. Could be earlier of course but that’s the general vibe.
Andy Wolf
Makes me wanna have a Zune. But then again…
Alex H
Beautiful ad. The rabbits remind me of the Sony Bravia advert. I agree with everything Shawn said.
And I’m ditching my Pod for a Zune. Slick interface, longer battery life, and finally I’ll get to ditch the number one product of mass appeal.
iPod has lost it’s touch – purely from a marketing sense. They have done well to hold on this long and while the silhouettes are now a cult icon, its just getting too boring for me. While I’m not saying it won’t continue to sell strongly, I expect Microsoft to slowly claw their way back into the game just as they did with in the gaming market.
And then just wait for Sony – and it’s all on.
ikyouCrow
i love this ad. it’s dreamy, it’s trippy. it’s kind of an escape. i watched this thing like 6 times already. decent song too. fits the scene really well.
i do agree with the touch thingee, where her touching the screen will make people think it does touch.
Steve Savage
All Zune commercials suck. They’re either outright twisted and confusing or try too hard to be cool.
TJ
@RC: It tries to be hip but the transition from one scene to another by touching. Yawn. Are you from the ad agency trying to chide a real consumer for not understanding the ad? Next please.
Kontra
I explored the difficulties MS will have with its ongoing Zune strategy (with links, videos and background) at:
In the shadow of the iPod: Microsoft Zuning out of the Social
http://counternotions.com/2007/11/06/zune-no-longer-social/
“…Zune has no compelling advantage over the iPod, other than being not-the-iPod. With the possible exception of Sony (that apparently cannot write software if its life depended on it), there’s really no other company better positioned to challenge Apple’s digital music hegemony than Microsoft. But is Microsoft being delusional here or is Zune 2 just a bridge to Zune 3 that’ll crush the iPod?”
“So what does Microsoft do for Zune 2? Double the ad budget ($17 million for the next six months), change the ad agency (McCann-Erickson’s new T.A.G. unit in San Francisco) and drop the “Welcome to the Social” strategy.”
Ch
Anyone know what song this is
G
The song is “Lake Michigan’ by Rogue Wave
Audrey
Who sing this song?!?!
[ J ]
To not see any artistic merit in this ad means you’re just a sad uninspired individual.
Audrey
Excuse me?….:S
Cody
I think the ad is cute and nice, but I would have fired my ad agency if they came to me with that girl touching the screen. Not only that, but the tired ocean and jellyfish imagery falls short. I also couldn’t tell if this ad was originally called “Welcome to the Social” and then changed to “Ballad of Tina Pink” when they nixed the “social” part. Does anybody know? The Academy of Dreams ad is much better. My favorite part is that they used voxels. I’ve linked to a post I wrote about it above if anybody is interested.
Shawn Oster
I went to see ‘Enchanted’ with my wife and they played this ad before the previews, afterwards I heard a few people say, “Huh, that was cool”. I was impressed that they’ve expanded their marketing.
Gr
Zune is a fucking RIP OFF of apple.
only been out a year and copying another companies idea of touch screen?
pathetic.
and how the fuck is ZUNE THE IPOD KILLER?!?!
for a year they only had 30 gigs not only at 80
know what what ipods are at?
120 bitch.
Shawn Oster
Damn, now why didn’t they use the troll “Gr” in those Apple vs. PC ads, he’d be *perfect*. I mean nothing says “it just works” like an 8 year old discovering the caps lock and how to swear.
Sean
Whats this song name?
M
It’s supposed to be dreamy, confusing, trippy, and crazy. Zunes are the artistic opposite of iPods.
I love this commercial. It kind of takes me back to when I was a little girl- it makes me want to spin and make headbands out of clovers.
But everyone is entitled to their own opinion. If you like this, you like it. If you don’t, you don’t.
Peace, please.
Zombie
Jellyfish = Going Under by Evanescence, anyone?
fiji
@ Gr: It appears to me that a child has forgotten how to research and only tried to assume the Zune has a touch screen. I also have found out that you learned how to swear. You know what’s pathetic. You! Just like Shawn Oster said you’ll be perfect for those Apple v.s. PC ads.
————————————————————————————
Anyways the commercial is nice and the music suits it even though I was lost when she dived in the water.
Beau
How dare they include a Kangaroo when we can’t even get the Zune down under!
MDewMan
What song is this?
MDewMan
nevermind, sorry, i didn’t see it in comments. Thx G!
Leave a Reply
New Zune TV commercial and website: the social is crazy
[...] post by Long Zheng and software by Elliott [...]
The Social - it’s Happening | Mobility Site
[...] Zheng had the NEW Zune TV commercial up on his blog that will get you in a "state of trance" and gave a link to the M.C. Escher Zune Journey website that is worth checking out. I [...]
Comment on New Zune TV commercial and website: the social is crazy …
[...] post by The Social – itâ??s Happening | Mobility Site and software by Elliott [...]
Microsoft’s Latest Zune Pitch: What Do You Think?
[...] (via istartedsomething) [...]
zune 2 is here | adrian boioglu - tot mai sus
[...] here’s the Zune TV add. why can’t micsrosoft keep it simple. like the iPhone [...]
Free music from zunejourney.net, sort of - istartedsomething
[...] with the new TV advertisements for the 2nd-generation Zune launched weeks ago, they also launched a promotional flash website at [...]
Free music from zunejourney.net » D’ Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tutorials, Internet, Web, Gadgets, Fashion, LifeStyle, Entertainment, News and more.
[...] updated: November 10, 2007 at 2:02 pmFiled under: Zune 1 Views Together with the new TV advertisements for the 2nd-generation Zune launched weeks ago, they also launched a promotional flash website at [...]
“Raw Deluxe”, the most elegant Zune video yet - istartedsomething
[...] animals eating each other or dancing pink bunnies aren’t your thing, rest assured Microsoft also has a Zune V2 promotional video up its sleeve [...]
“Raw Deluxe” at something, startedihave
[...] eating each other or dancing pink bunnies aren’t your thing, rest assured Microsoft also has a Zune V2 promotional video up its sleeve [...]
Zune spec spot “Music is life” - istartedsomething
[...] the Zune could use some more emotional advertising like the one above instead of the abstract and psychedelic acid trips it currently portrays. Feed for this Entry Trackback [...]