Remember the video of a Ferrari crashing (lightly) when filming the new Project Gotham Racing 4 advertisement from a few months back? Well here’s the final version of the ad for PGR4 which features the non-crashing version of the stunt. Notably the company behind the visual effects, Method Studios, also produced the recent jaw-dropping Halo 3 “Believe” videos.
If anyone’s interested in the “making-of”, a few YouTube videos from bystanders have surfaced showing exactly what happened on the road.

Comments for "Project Gotham Racing 4 “Skid Art”"
Andrea Contino
Hi there,
?
How do you embed those videos in your blog
Thanks!
Long Zheng
@Andrea: I use a Wordpress plugin called FLV Embed http://www.channel-ai.com/blog/plugins/flv-embed/ to embed Flash videos which I’ve transcoded.
speedbird
hello, i just was wondering if anybody knew the song to this commercial?
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links for 2007-09-24 « ‘Cross The Breeze
[...] Project Gotham Racing 4 “Skid Art” - istartedsomething Remember the video of a Ferrari crashing (lightly) when filming the new Project Gotham Racing 4 advertisement from a few months back? Well here’s the final version of the ad for PGR4 which features the non-crashing version of the stunt. Notably the comp (tags: pgr4 project gotham racing xbox video advertising commercial) [...]
» Project Gotham Racing 4 “Skid Art” Ad»InsideMicrosoft-part of the Blog News Channel
[...] If you remember, this is the ad in which a Ferrari F430 crashed mildly into a wall. Shame they didn’t include the crash in the video. The ad was produced by Method Studios, who also did the latest Halo ads. Honestly, these guys are great, and Microsoft should keep using them. (via Long) [...]