Well the wait is over for Halo 3, the ad that is. Named “Diorama”, it features a theoretical but ‘real’ monument created in the year 2607, on exhibit in the (imaginary) Museum of Humanity. Crafted by historians (artists) to pay tribute (make an ad) to the greatest of heroes, Master Chief Petty Officer John-117. I’ll just leave the figurines to do the talking. Check out the Flash version below or the original HD version.
Oh yes, how freaking cool is that. And yes, that is a real miniature model crafted by real people. I’m not sure how they can achieve the flame or smoke effects, but it’s pretty much one of the most detailed models I’ve seen. You can explore it in much more detail on the site, as well as see the following (fake) “making-of“.
The creative strategy is very unique, but is the result better than Gears of War’s award-winning “Mad World“? I don’t speak for everybody, but definitely a contender.