Inside the Insiders is a series of interviews with some of the most recognized and outspoken Microsoft influentials, journalists and enthusiasts I know. I plan to go around interviewing as many of these peers as possible to find out more about their background, life outside of Microsoft and their darkest Unix fetishes. At least that’s what I tell them. Little did they know their answers will help me annihilate them and my other competitors.
Scared of a backlash, Kip now only shows affection for the butterfly indoors.How Microsoft will beat Google is a question on everybody’s minds, and as soon Microsoft has the answer we’ll hear it on LiveSide. LiveSide is not only the resource for many technology pundits who have a hard time digesting the Microsoft online strategy some call Windows Live, but even Microsoft employees themselves. Kip Kniskern is one of the three “sneaky geniuses” who collectively knows more Live products and services than probably exists. Started on the 3rd day in January 2006, LiveSide has grown to one of the most popular Microsoft blogs with more an impressive track record for scoops and early beta insights.
Who are you and what do you do?
I try to make some sense of what has been a wild ride with MSN morphing into Windows Live, and where it’s gone from there. I try not to let Long Zheng bore me too much.
How did you get involved with LiveSide?
We all got to know each other from the various betas, and from a couple of MSN Butterfly Tours. The “butterflys” (never really liked that term
) were a group of testers from the MSN Premium 9 beta that they tried to keep together for future betas. Really with Chris in the UK, Matthew in Illinois, Harrison in Florida, and I in Seattle we didn’t really know each other much at all. It wasn’t until after getting LiveSide going that we got to know each other, really.
Why haven’t you used IM before? What was your first-time like, did it feel good?
LiveSide obviously has a lot of scoops on everything Live, how do you guys do it? Do you get a lot of tip-offs? Do you check every Live site every day? What is your secret sauce?
We wished we could steal stuff from IStartedSomething, but all Long writes about anymore is Vista SP1.
How does Microsoft and specifically Live employees think about your nosy investigative reporting?
You live pretty close to Redmond don’t you? Do you often stroll in to peek at Live, or invited to meetings?
What motivates you to write about Windows Live? The money? The girls?
As the Live team is (more) open about their projects with team blogs and what not, do you find it harder to get the scoops?
Someone like yourself must sign a lot of legal mumbo jumbo. How do you feel towards NDAs?
It has been problematic as an independent source of news about Microsoft. On the one hand we have been very enthusiastic about Windows Live. On the other, we’ve received information from sources that have nothing to do with betas or the MVP program, and yet we can’t use that.
What does Kip do in his ‘real’ life?
Visa or MasterCard?
Sorry, the answer we were looking for was “neither” or “American Express”. Thank you for playing, you leave without any prizes but we hope you had fun participating.

3 Comments
Matthew Weyer
Cute interview, good work Long Zheng!
@Matthew
Peter Marshall Kniskern
Hello, Kip:
Peter Kniskern on-line; just caught this on the Net and would be interested to know more about what you are doing, and to see if there are any mutual interests.
Give me a holler!!
Peter
hemis70bp@cox.net
Tele# 703-255-3298
Weren’t you in Virginia a few years back?
Electronic Punk
Ring the number posted above and you could win a free T-shirt!
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[...] Inside the Insiders: Kip Kniskern of LiveSide – istartedsomething Inside the Insiders is a series of interviews with some of the most recognized and outspoken Microsoft influentials, journalists and enthusiasts I know. I plan to go around interviewing as many of these peers as possible to find out more about their backg (tags: liveside windowslive fan mvp microsoft inside interview kipkniskern) [...]
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