I can see why Vista isn’t selling well with crap like this.
Last month, there was a bit of a backlash against Windows Vista when Dell reintroduced XP back to its product offerings across a range of home and business systems. Even though I strongly advise against gamers upgrading to Vista on their current system, but I don’t quite understand why anyone would want to pay good money for second-rate technology on a brand new system. They’re only going to have to pay even more money in half-a-year’s time when all drivers are well and good. But today, I came across something on Dell.com that might have explained this.
I was actually looking around for the new Ubuntu offerings when I stumbled across this promotional video titled “Vista vs. XP“. I was expecting to see flying-buzzwords and all sorts of hype-generating effects that would have wow-ed the customer into getting Vista as soon as possible, but it turns out to be a piss-poor attempt at explaining what an operating system is with a corny script and unspectacular demos. Have a look at the video to see what I mean.
A list of things that bugged me:
- “Can you see it?” – Who at Dell came up with this crap? Microsoft obviously didn’t. And what’s with the face expression that looks like he wants to murder someone when he says it?
- “Many of you won’t be able to run Vista on your current system specs” – What a great way to get people excited by telling them how incompetent their computer systems are.
- Tina Riquelmy, the “Vista Expert” – You would assume a “Vista Expert” might be someone from Microsoft or an Microsoft evangelist who really knows the guts of Vista, but it turns out Tina is actually a Senior Product Manager at Dell. What’s with her voice? It gets quieter and quieter. At least find someone who’s a little more energetic.
- “Phenomenally different than any operating system you’ve ever used”. So let’s rename an album in real-time. (1:30) – Dell decided to showcase the phenomenally different digital music experience that is in Vista by showing a 15-second clip of “how-to” rename your music albums.
- A security scan that freezes on the first file (2:35) – A bit of a trivial thing, but at least record a demo when software works as it should. Windows Defender stuck at scanning the first file for is not a good demo.
To say that was disappointing is an over-statement. I can’t imagine any average consumer to want to buy Vista after seeing that. With all $500million dollars poured into marketing Vista, some of Microsoft’s biggest partners still fail to create a campaign even on the borderline of Apple’s Get-a-Mac ads.