Comments on: Vanishing Point Game goes to Cannes Lions in search for prestigious advertising award

By: » Microsoft Up For Award At Cannes Lions » InsideMicrosoft - part of the Blog News Channel

Mon, 04 Jun 2007 16:01:38 +0000

[...] Long Zheng reports that Microsoft, AMD and 42Entertainment will be at the Cannes Lions International Advertising Festival this June 17-23, hoping to win an award for their excellent Vanishing Point viral marketing campaign. Vanishing Point, a well crafted huge success designed to hype the release of Windows Vista, is up for an award in the Titanium and Integrated Lions category recognizing breakthrough and innovative marketing integrated in multiple types of media. [...]

By: Long Zheng

Long Zheng — Wed, 23 May 2007 14:16:36 +0000

@Andrea: Wikipedia claims it is one of the most prestigious advertising festivals. I won’t argue with the Wiki. http://en.wikipedia.org/wiki/Cannes_Lions

By: Warmace

Warmace — Tue, 22 May 2007 15:50:51 +0000

Mac ads are silly. Making fun of the things MS is doing new, and fanboys turn around and make fun of MS for copying thier OS. It makes no sence.

By: Andrea

Andrea — Tue, 22 May 2007 15:02:29 +0000

Do you really think this event is of equal status and prestige when compared to the Cannes Film Festival? I doubt it.

By: Nicholas

Nicholas — Tue, 22 May 2007 13:20:20 +0000

@Long: Here’s my take: With the absence of Apple ads, Microsoft’s chances of winning just rised up by 666%

P.S. I meant you no harm, chillax ^-^

By: Long Zheng

Long Zheng — Tue, 22 May 2007 13:12:47 +0000

@Nicholas: Not offended, just don’t see how the two are related?

I don’t think the Mac ads are eligible for this particular category, but sure Apple can enter it in the Cannes Lions competition if they wish. The Get a Mac ads don’t use three or more media (AFAIK, only TV and web), and whilst they’re funny and unique, I don’t think they’re breaking any new boundaries.

But sure, Apple can enter it and win in the TV category or something like that.

By: Nicholas

Nicholas — Tue, 22 May 2007 13:09:32 +0000

@Long: Are you offended or something? Isn’t I’m a MAC ad an *ad* too that is eligible for competition?

By: Long Zheng

Long Zheng — Tue, 22 May 2007 13:05:06 +0000

@Nicholas: Why are you bringing up Apple’s ads? What do they have to do with Vanishing Point?

By: Nicholas

Nicholas — Tue, 22 May 2007 13:01:04 +0000

@Long: I *can* see the reason for winning. But what about I’m a MAC ads ?_?

By: Long Zheng

Long Zheng — Tue, 22 May 2007 12:57:53 +0000

@Nicholas: Screw everything else. Microsoft FTW