Comments on: Apple’s Get A Mac: “Hiding” http://www.istartedsomething.com/20070508/get-a-mac-hiding/ All the stuff about Microsoft and technology you haven't read anywhere else. Sun, 08 Nov 2009 04:06:26 +1100 http://wordpress.org/?v=2.8.5 hourly 1 By: Syco http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29185 Syco Thu, 10 May 2007 03:23:20 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29185 To the people that get excited about the Mac being able to run Windows - do you realise then that this means an additional sale for Microsoft as well as Apple? To the people that get excited about the Mac being able to run Windows – do you realise then that this means an additional sale for Microsoft as well as Apple?

]]> By: Becca http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29124 Becca Wed, 09 May 2007 09:10:48 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29124 That's okay, RC, Apple doesn't want 100% of the market anyway. They are happy to leave some with Windows. That’s okay, RC, Apple doesn’t want 100% of the market anyway. They are happy to leave some with Windows.

]]> By: Adam http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29104 Adam Wed, 09 May 2007 05:14:59 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29104 Best AD ever! Best AD ever!

]]> By: RC http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29088 RC Wed, 09 May 2007 02:53:12 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29088 Personally, I hate any ads that attack their competitors rather than just advertising themselves. I'm not into iPods, but at least their commercials are about iPods. Mac ads are just tacky and obnoxious. Any company that goes down this path starts to annoy me and I'm bound to become disinterested in their product. A few years ago, I was somewhat interested in Macs, but not anymore. Pepsi does this with Coke as well. Recently my opinion of Ubuntu linux has gone down with their lame anti-Windows posturing. Quit tying your products into platform activism. Just be a good OS and let that suffice. What does one of the most popular, free, linux distributions need to compete with Windows for? Millions will use it anyway. It's not like they need the revenue. It's just open source activism crap and if I have to deal with that to use and be knowledgable about the OS, you can count me out. Personally, I hate any ads that attack their competitors rather than just advertising themselves. I’m not into iPods, but at least their commercials are about iPods. Mac ads are just tacky and obnoxious. Any company that goes down this path starts to annoy me and I’m bound to become disinterested in their product. A few years ago, I was somewhat interested in Macs, but not anymore. Pepsi does this with Coke as well. Recently my opinion of Ubuntu linux has gone down with their lame anti-Windows posturing. Quit tying your products into platform activism. Just be a good OS and let that suffice. What does one of the most popular, free, linux distributions need to compete with Windows for? Millions will use it anyway. It’s not like they need the revenue. It’s just open source activism crap and if I have to deal with that to use and be knowledgable about the OS, you can count me out.

]]> By: tom http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29084 tom Wed, 09 May 2007 01:54:14 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29084 Chad... you need to check your sources according to both IDC and Gartner Apple market share sits around 5.8% to 6%. In comparison, Dell market share sits around 30%. The point here is that Apple is in the market of selling a full system... meaning you are not buying OSX or a Mac computer, you are buying and an integrated system (which can also run Windows by the way). I wouldn't be surprised if the mac market share this will jump to 10 to 15 % by Christmas. Reason? Release of Adobe Creative CS3 for Intel Mac and release of Leopard OSX. Oh and did I mention that Macs also run Windows? Clearly Apple is primarily competing in the hardware market but are doing a good job in making people believe they are in the OS market. Bottom line regarding the adds is that they are simple. There is simple concept and a clear message. If this message is true or not is beside the point... this is advertising after all. Will Mac OSX (the OS, not the hardware) ever reach market penetration like Windows? Only if Apple decides to license the OS to other parties such as Dell. Hell will probably freeze over before this happens... but then again that's what they said about Apple using Intel processors. Chad… you need to check your sources according to both IDC and Gartner Apple market share sits around 5.8% to 6%. In comparison, Dell market share sits around 30%. The point here is that Apple is in the market of selling a full system… meaning you are not buying OSX or a Mac computer, you are buying and an integrated system (which can also run Windows by the way).

I wouldn’t be surprised if the mac market share this will jump to 10 to 15 % by Christmas. Reason? Release of Adobe Creative CS3 for Intel Mac and release of Leopard OSX. Oh and did I mention that Macs also run Windows?

Clearly Apple is primarily competing in the hardware market but are doing a good job in making people believe they are in the OS market.

Bottom line regarding the adds is that they are simple. There is simple concept and a clear message. If this message is true or not is beside the point… this is advertising after all.

Will Mac OSX (the OS, not the hardware) ever reach market penetration like Windows? Only if Apple decides to license the OS to other parties such as Dell. Hell will probably freeze over before this happens… but then again that’s what they said about Apple using Intel processors.

]]> By: damien http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29050 damien Tue, 08 May 2007 19:15:51 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29050 One of my co-workers love the one where the security guy is constantly asking PC does he accept whatever request is being asked from Mac. Then she tried to change the time and date on her iMac and run the Adobe Updater... and was promptly annoyed that she kept being asked for a password. (She was asked 4 times for her password!) She laughed at herself immediately. Also, I am right along with you. The ads are clever and cute. And the Mac is a well-built machine. (I have an iMac.) The ads have grown quite old on me, though. The best ones were the first batch. Of course, I've always thought the one that came off looking the best in these ads were PC. Mac seems smug and pompous. The ads aren't as successful in UK and Japan. Perhaps those citizens like the PC character better, too. One of my co-workers love the one where the security guy is constantly asking PC does he accept whatever request is being asked from Mac.

Then she tried to change the time and date on her iMac and run the Adobe Updater… and was promptly annoyed that she kept being asked for a password.

(She was asked 4 times for her password!)

She laughed at herself immediately.

Also, I am right along with you. The ads are clever and cute. And the Mac is a well-built machine. (I have an iMac.) The ads have grown quite old on me, though. The best ones were the first batch.

Of course, I’ve always thought the one that came off looking the best in these ads were PC. Mac seems smug and pompous. The ads aren’t as successful in UK and Japan. Perhaps those citizens like the PC character better, too.

]]> By: Zim http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29049 Zim Tue, 08 May 2007 19:10:20 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29049 It's a nice ad... Maybe a little outrageous... It’s a nice ad… Maybe a little outrageous…

]]> By: tino http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29034 tino Tue, 08 May 2007 15:58:06 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29034 The only reason why I like these spots is the fact that the Mac guy is really uncongenial where the PC guy is such a friendly geek. My problem with Apple isn't the quality of there products but that they really lie a lot in ads and keynotes. Dangerous. The only reason why I like these spots is the fact that the Mac guy is really uncongenial where the PC guy is such a friendly geek.

My problem with Apple isn’t the quality of there products but that they really lie a lot in ads and keynotes. Dangerous.

]]> By: Chad http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29029 Chad Tue, 08 May 2007 15:27:46 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29029 I think that the "I'm a Mac" ads came to light so strongly the past 2 years because of the Vista emergence. Apple Inc. saw MS getting ready to smash them and they had to convert as many people as possible. Looking at updated stats, it's easy to see that Mac is holding their ground, but they haven't been expanding, although popular media would like you to believe it. Look at Mac's numbers for the past year as far as Market Share is concerned: Month Mac OS May, 2006 4.19% June, 2006 3.92% July, 2006 3.80% August, 2006 3.71% September, 2006 3.88% October, 2006 4.09% November, 2006 4.10% December, 2006 4.15% January, 2007 4.34% February, 2007 4.29% March, 2007 3.94% April, 2007 3.89% What do we see, an uneven line. It goes up and then down. When Vista hype was high, they went up, and now they are on their way down. Granted, the highest they were ever at was when Vista was launched... interesting. I think that the “I’m a Mac” ads came to light so strongly the past 2 years because of the Vista emergence. Apple Inc. saw MS getting ready to smash them and they had to convert as many people as possible.

Looking at updated stats, it’s easy to see that Mac is holding their ground, but they haven’t been expanding, although popular media would like you to believe it.

Look at Mac’s numbers for the past year as far as Market Share is concerned:

Month Mac OS
May, 2006 4.19%
June, 2006 3.92%
July, 2006 3.80%
August, 2006 3.71%
September, 2006 3.88%
October, 2006 4.09%
November, 2006 4.10%
December, 2006 4.15%
January, 2007 4.34%
February, 2007 4.29%
March, 2007 3.94%
April, 2007 3.89%

What do we see, an uneven line. It goes up and then down. When Vista hype was high, they went up, and now they are on their way down. Granted, the highest they were ever at was when Vista was launched… interesting.

]]> By: Marco http://www.istartedsomething.com/20070508/get-a-mac-hiding/comment-page-1/#comment-29027 Marco Tue, 08 May 2007 15:13:31 +0000 http://www.istartedsomething.com/20070508/get-a-mac-hiding/#comment-29027 @Long ty for this new spot. yes very creative, but they start to become boring. i admire the microsoft spots (you posted here some while ago) much more because they have creativity&quality. id love to see more of those. @Long

ty for this new spot. yes very creative, but they start to become boring.

i admire the microsoft spots (you posted here some while ago) much more because they have creativity&quality. id love to see more of those.

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