As much as I hate the Apple “Get a Mac” campaign for its obvious inaccuracies about Windows Vista’s features and Windows in general, I bow before the talented advertising professionals and writers who have developed an almost genre in advertising. The fun starts with an informal “hi”, ends with a picture of the product and everything in between is ingenuity.
The latest of these is “Hiding” which I first saw on Engadget. I suspect this was a made-for-web ad as it exploits the very nature that the user is online. Very clever use of the ‘pikaboo’ analogy.