With an amusing coincidence of time, AMD and Intel decided to battle out their PR strategies, in my email inbox. Earlier today, Intel pushed a press release titled “The 4 on 4 Myths for April 4th” into my inbox – highlighting some myths about quad-core processors and why they rock. No less than 3 hours later, AMD also pushed a press release, “AMD releases performance benchmarks on upcoming 3 GHz Opteron processor” – highlighting why it rocks too, and why you shouldn’t listen to the Intel guy. It was like watching two kids arguing why they’re better than the other.
I thought I’d share some of that with you. From the Intel front,
Misperception #2: My systems are already equipped with Dual-Core – now I have to take the time and effort to install Quad-Core?
Advanced technology adoption is not a problem. Quad-Core is easy to install, with drop-in compatibility with Intel’s previous Dual-Core platform. This also makes it easier on data center managers by streamlining the path to server consolidation. In fact, business data centers can achieve significant cost savings/server thanks to the optimal utilization, lower power consumption, and lower software costs of Quad-Core systems.
By the way, you forgot that people actually have to buy the processors. So in fact, it really should be “now I have to take the time, effort and a loan to install Quad-Core”.
Misperception #4: Intel’s Quad-Core is ugly, and far from elegant
Beauty is in the eye of the beholder. When performance is as great as it is today, customers don’t care about the intricacies of how the cores are connected inside the CPU package. Intel’s solution allowed a much faster time to market and Intel will have shipped more than a million of them before any other x86 competitor has shipped a sizeable volume. Using Intel’s industry-leading 65nm manufacturing technology also allows for smaller die size, better yields and lower cost. This also means better supply. So, it is a careful choice of performance, schedule and cost. Intel is already demonstrating 45nm processors which will further its lead in processor performance, innovation and nanotechnology.
I’m not too sure the aesthetics of a piece of silicon should be regarded as one of the biggest misperceptions of this CPU. I’m sure once you’ve smothered it with thermal paste, mounted it under a brick-weight heatsink and fan, that the elegance of a computer processor might be the least of your concerns. Although my AMD Athlon is pink, just for your information.
Intel makes some pretty bald statements. What does AMD have to say?
Wow, right in the face! I guess rivalry has reached new heights.