Tjeerd Hoek was at the South by Southwest Interactive Festival last week to join the panel in a discussion on “How to create a kickass in-house design team“.
You know your customers and your products inside and out. You do the web design, the print design, the marketing collateral, and the t-shirts. You have a zillion ideas for how to improve this and fix that. You are the in-house design team. This panel will cover the key ingredients for success, measuring success and value, strategies for elevating design thinking, and dealing with challenges unique to in-house teams.
This is a barely 1:35min video clip posted on the SXSW website, but features Tjeerd talking most of the time about “How do we make design teams kickass? How do we measure that success?”. A full-length recording of the 1-hour-long panel should be posted on the podcasts page over the next few weeks.
I could so spin-off a Tjeerd fansite.
Update: I found some great blogs who covered this panel discussion. Here’s a few of the best.
- Angelique Rickhoff - Great dot-point summary
- Karsten Januszewski - General summary
- David Panarelli - Another short summary
- Sam Felder - Very long and detailed report
Comments for "Tjeerd Hoek at SXSW 07"
Alex Khristov
Stalker!
ark_mage2
I would join the Tjeered Hoek fan club, if you were to start one
Liam Daly
I am wondering if Tjeered Hoek should be getting worried about your ever growing interest in him
Winston
Long has Tjeerd fetish. That sounds so wrong, yet so true.
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