Comments on: Comparing “Soar” and “Wow”

By: Edgar

Edgar — Wed, 16 May 2007 08:38:50 +0000

I like both comercials, but will agree that soar does a much better job at doing what a commercial should. Then again, five years ago, commercials were much different than what they are now. Now, it’s mostly about getting the attention of the consumer, whether that means a funny joke or an interesting scene that has nothing to do with the product. Saddly most people will fall for this sort of advertising. Think of the Apple ads, do they show the OS at all? Not really, they are just funny. Or what about the geiko commercials, they just show the awesome gekko or something funny and don’t really show a geiko agent really interfacing with customers. These are a couple that I can think of at the moment. Going by this standard, the Wow commercial is actually pretty good, as it is inspiring and gets your attention as everyone at one point had a wow moment.

By: Dragan Panjkov

Dragan Panjkov — Tue, 13 Mar 2007 11:08:36 +0000

Both ads are created in very professional fashion.
I prefer Vista ad because XP ad looks aged to me, and Vista ad is more modern, closer to the people…
(on the other hand, Vista is still cat in the bag, although I use it from beta 2)

By: Adam

Adam — Mon, 12 Mar 2007 13:48:12 +0000

>I wonder if they’ll ever get on Australian television…

We’ve had an Australian version of the Vista ad for ages.

By: Michael

Michael — Sun, 11 Mar 2007 22:23:49 +0000

I thought that was the “Microsoft voice” in that ad. He sounded like that in the others. Maybe it’s different where you live, that’s the UK advert for Vista.

By: John

John — Sun, 11 Mar 2007 10:56:22 +0000

I like the Vista ‘wow’ ad. I completely agree with iBenshi. Ads these days rarely shows off the product itself, but attempts to attract the audience instead. I’ve seen McDonalds ads that doesn’t have close-up shots of its burgers – it’s all about the experience these days.

By: mrmckeb

mrmckeb — Sun, 11 Mar 2007 09:04:49 +0000

Predicton: Come SP1, Microsoft will spend much more of it’s huge advertising budget. This is the time when adoption will start to heavily increase, as companies like Intel move over to Vista.

By: Jonathan

Jonathan — Sun, 11 Mar 2007 05:09:47 +0000

The XP ad is fine, but I really like the Vista ad much more. The Vista ad might not show off Vista but that isn’t the point. With all advertisement it is about getting noticed in the sea of everything else. The Vista commercial is unique because it invokes an inspirational “wow” feeling when people watch it. It’s all subjective of course but I this type of commercial is very rare.

By: Koogle

Koogle — Sat, 10 Mar 2007 23:26:48 +0000

that vista wow add is a pile of shit.. I don’t know how many people it took to come up with that ‘wow’ such a crap advertisment, but they did do a good job of getting so much money for it.

the xp one its 10x better, oh well.. silly microsoft… hell they could have used a better more upbeat tune in the background vista ad, and it would have been better..

By: Karma Parmar

Karma Parmar — Sat, 10 Mar 2007 22:03:10 +0000

i agree with iBenshi
gosh i wish i had vista though
im waiting till summer before i go to college
just gonna wait till 2 gb ram will be somewhat as well as other hardware stuff
i went to Staples today and tried out the Vista Speech Recognition and i even amazed some sales person with it

By: iBenshi

iBenshi — Sat, 10 Mar 2007 21:42:34 +0000

You all say that the XP ad is better because it shows you the product. But isn’t an ad just to attract people to a product? With this ad, people are “forced” to get more info about the product. That’s just what they (Microsoft) want. The Vista ad is more about the experience (lol…Microsoft used that word for their XP campain )