Comments on: Microsoft hands out Ferrari’s to bloggers

By: Social Media: The Instant Brand Killer | KeyideasGlobal

Social Media: The Instant Brand Killer | KeyideasGlobal — Thu, 10 Nov 2011 05:12:56 +0000

[...] media can also kill the reputation of a brand instantly. Take the Microsoft Windows Vista Laptop Scandal for instance. No stranger to the benefits of social media, Microsoft had allegedly tried to [...]

By: Do You Pass the Web Marketing Ethics Test? – Biznology

Do You Pass the Web Marketing Ethics Test? – Biznology — Fri, 19 Aug 2011 02:20:30 +0000

[...] about giving your competitors’ products bad reviews online, you need to put a stop to it. Microsoft ended up embarrassed when they gave top bloggers laptop computers with their new Windows Vista operating system–it [...]

By: Very Potter Musical and Microsoft Bribes « The Vogeler

Very Potter Musical and Microsoft Bribes « The Vogeler — Mon, 02 Nov 2009 07:37:28 +0000

[...] move on to other projects. The conflict of interest segment made me think of my last posting about Microsoft bribing bloggers for reviewing specific products. Out of 90 or more bloggers few were ethically focused enough to [...]

By: Microsoftmas come early? « OPEN BYTES – cave quid dicis, quando, et cui.

Mon, 06 Jul 2009 19:39:36 +0000

[...] the concept of Microsoft giving away free laptops is covered: http://www.istartedsomething.com/20061227/microsoft-free-ferrari/ and the author [...]

By: FTC to go after product reviews bloggers who accept freebies | The Toybox | ZDNet.com

Mon, 22 Jun 2009 16:37:31 +0000

[...] bloggers included GigaOm’s Om Malik, TechCrunch’s Michael Arrington, Long Zheng and our own Mary Jo Foley and Ed [...]

By: Microsoft giving away Ferrari Acer laptops to bloggers - Tech Start News

Microsoft giving away Ferrari Acer laptops to bloggers - Tech Start News — Sun, 17 May 2009 17:23:00 +0000

[...] Microsoft’s Christmas “gifts” of Acer Ferrari laptops loaded with Vista. Some bloggers are over the moon about getting one of these sweet machines, others received a 2nd email telling them that they are [...]

By: Oh give me a frikken break — Shooting at Bubbles

Oh give me a frikken break — Shooting at Bubbles — Tue, 21 Apr 2009 21:58:29 +0000

[...] over at istartedsomething.com you have Long updating the story on an ongoing basis by the looks of it. So far he has posted 8 updates to his original post. Of [...]

By: Is Ford ‘Fiesta Movement’ a social media experiment or just a sponsored buzz machine? « ToughSledding

Thu, 16 Apr 2009 15:27:38 +0000

[...] of blogola that’s created huge dust-ups back in ‘07. For some background, try here, here and here. Simply put, by offering a free car, free fuel and free insurance to the agents, Ford has [...]

By: Le Blog d’Olivier Rafal : Ingénierie Logicielle » Blog Archive » Microsoft réveille le débat sur la déontologie

Tue, 25 Nov 2008 22:11:07 +0000

[...] influents ?). Certains l’ont candidement reconnu sur leur blog et se sont fait incendier, tel Long Zhen . Robert Scoble l’a comparé au PayPerPost, une façon de rémunérer les blogueurs en payant [...]

By: Boycott Novell » Tim Anderson Received Bribe for Vista 7 Review

Boycott Novell » Tim Anderson Received Bribe for Vista 7 Review — Mon, 10 Nov 2008 01:18:53 +0000

[...] Vista 7 was preinstalled on a powerful machine and optimised for performance. It’s the same old story. [...]