McDonalds Australia has just launched a new marketing campaign called “Make up your own mind” on TV. Apparently, McDonalds wants to make up your own mind about the quality of their food products and employment values without the influence from friends, advocacy groups or even corporations. Ironic.
Also, how beneficial is it to take up a few cynical gossips so seriously? I didn’t consider less than half of those ‘rumours’ seriously, but if McDonalds is willing to spend a few hundred thousand dollars on a marketing campaign to combat it, then it becomes something else.