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	<title>Comments on: The Zune Box</title>
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	<link>http://www.istartedsomething.com/20060915/the-zune-box/</link>
	<description>All the stuff about Microsoft and technology you haven&#039;t read anywhere else.</description>
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		<title>By: The &#34;Real&#34; Zune Review &#171; notgartner</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-39936</link>
		<dc:creator>The &#34;Real&#34; Zune Review &#171; notgartner</dc:creator>
		<pubDate>Mon, 15 Oct 2007 09:59:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-39936</guid>
		<description>[...] don&#8217;t have photos sorry, go over to Long Zheng&#8217;s blog to see a picture of the Zune box. Once you slide off the cover there is a primary flap under which the device itself rests and a few [...]</description>
		<content:encoded><![CDATA[<p>[...] don&#8217;t have photos sorry, go over to Long Zheng&#8217;s blog to see a picture of the Zune box. Once you slide off the cover there is a primary flap under which the device itself rests and a few [...]</p>
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		<title>By: Aussie Zune</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-21052</link>
		<dc:creator>Aussie Zune</dc:creator>
		<pubDate>Fri, 23 Feb 2007 22:22:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-21052</guid>
		<description>They should have a pic of me on that box, then it&#039;ll sell like crazy. lol
or...
They need to create a really good and original advert like the iPod has. Everyone knows that the silhouette is an iPod ad and even if its not an iPod ad they still think of it (well i do anyway)

NO SCRATCHES!!!!!!!! YAY (so far)</description>
		<content:encoded><![CDATA[<p>They should have a pic of me on that box, then it&#8217;ll sell like crazy. lol<br />
or&#8230;<br />
They need to create a really good and original advert like the iPod has. Everyone knows that the silhouette is an iPod ad and even if its not an iPod ad they still think of it (well i do anyway)</p>
<p>NO SCRATCHES!!!!!!!! YAY (so far)</p>
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		<title>By: microsoft zune complaints &#124; zune complain&#124; zune sucks &#124; zune problem &#124;antizune &#124;anti-zune</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-12615</link>
		<dc:creator>microsoft zune complaints &#124; zune complain&#124; zune sucks &#124; zune problem &#124;antizune &#124;anti-zune</dc:creator>
		<pubDate>Sun, 31 Dec 2006 04:02:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-12615</guid>
		<description>[...] For someone who doesn&#8217;t know what the &#8220;Zune&#8221; is, and I could safely assume that is a large group of the population, this product box means nothing to them. It has a brand that is unrecognizable and doesn&#8217;t even indicate the slightest association with a portable media device. For a technology enthusiast, this might look cool since its ultra-modern and clean, but to someone who might be scared of turning their computer on, this box has no significance or influence to make them pick up the box and have a look around the other side, assuming there is anything on the other side. Full article here. [...]</description>
		<content:encoded><![CDATA[<p>[...] For someone who doesn&rsquo;t know what the &ldquo;Zune&rdquo; is, and I could safely assume that is a large group of the population, this product box means nothing to them. It has a brand that is unrecognizable and doesn&rsquo;t even indicate the slightest association with a portable media device. For a technology enthusiast, this might look cool since its ultra-modern and clean, but to someone who might be scared of turning their computer on, this box has no significance or influence to make them pick up the box and have a look around the other side, assuming there is anything on the other side. Full article here. [...]</p>
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		<title>By: FeedTheBull</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-12584</link>
		<dc:creator>FeedTheBull</dc:creator>
		<pubDate>Sun, 31 Dec 2006 00:44:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-12584</guid>
		<description>Long, I have to agree and disagree with you. While the packaging doesn&#039;t stand out and tell you exactly what it is, I think there is something to be said about the pure mystique of the box amd logo. While it doesn&#039;t directly jump out and say, look at me I am an MP3 player, maybe that is a statement Microsoft is trying to make.  You say the brand is unrecognizable and might fail, but what about things like the Xbox? No one thought that Microsoft had a shot in hell on entering a whole new realm, and they are already number 2. While they have lost money on it since it has come out, Gates has already said that he doesn&#039;t intend on being second in any market that he enters. And with $43 billion in cash, I think he can make whatever he wants to happen. Now, this is just one opinion. I did want you to know that your article has made it to my site. If you are curious, here is the link. http://www.feedthebull.com/story.php?title=Zune-Box Keep up the great posts.</description>
		<content:encoded><![CDATA[<p>Long, I have to agree and disagree with you. While the packaging doesn&#8217;t stand out and tell you exactly what it is, I think there is something to be said about the pure mystique of the box amd logo. While it doesn&#8217;t directly jump out and say, look at me I am an MP3 player, maybe that is a statement Microsoft is trying to make.  You say the brand is unrecognizable and might fail, but what about things like the Xbox? No one thought that Microsoft had a shot in hell on entering a whole new realm, and they are already number 2. While they have lost money on it since it has come out, Gates has already said that he doesn&#8217;t intend on being second in any market that he enters. And with $43 billion in cash, I think he can make whatever he wants to happen. Now, this is just one opinion. I did want you to know that your article has made it to my site. If you are curious, here is the link. <a href="http://www.feedthebull.com/story.php?title=Zune-Box" rel="nofollow">http://www.feedthebull.com/story.php?title=Zune-Box</a> Keep up the great posts.</p>
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		<title>By: Chris Round</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-12442</link>
		<dc:creator>Chris Round</dc:creator>
		<pubDate>Sat, 30 Dec 2006 01:20:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-12442</guid>
		<description>@ikyouCrow: i totally agree with you. the brown is the go :)

but i am worried about buying a 1st edition Zune .... everyone knows how shoddy the 1st edition ipod was .... so maybe a zune in 2yrs time will be a better choice?

but therein lies the conundrum - if we dont buy it now - they wont make an updated version because sales will be down .......

maybe i should just buy it :P hahaha

GO BROWN!</description>
		<content:encoded><![CDATA[<p>@ikyouCrow: i totally agree with you. the brown is the go <img src='http://www.istartedsomething.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>but i am worried about buying a 1st edition Zune &#8230;. everyone knows how shoddy the 1st edition ipod was &#8230;. so maybe a zune in 2yrs time will be a better choice?</p>
<p>but therein lies the conundrum &#8211; if we dont buy it now &#8211; they wont make an updated version because sales will be down &#8230;&#8230;.</p>
<p>maybe i should just buy it <img src='http://www.istartedsomething.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' />  hahaha</p>
<p>GO BROWN!</p>
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		<title>By: Joel</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-8366</link>
		<dc:creator>Joel</dc:creator>
		<pubDate>Mon, 27 Nov 2006 21:53:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-8366</guid>
		<description>I Heart the stylish Zune box you Apple FanBOY!</description>
		<content:encoded><![CDATA[<p>I Heart the stylish Zune box you Apple FanBOY!</p>
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		<title>By: ikyouCrow</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-4220</link>
		<dc:creator>ikyouCrow</dc:creator>
		<pubDate>Sun, 29 Oct 2006 21:48:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-4220</guid>
		<description>@Paul Murphy: i hope that practically naked zune box doesn&#039;t get lost in an overly saturated display.

side note - i&#039;m going for the brown zune... guaranteed to get one since everybody else seems to hate it. who with me!!??!</description>
		<content:encoded><![CDATA[<p>@Paul Murphy: i hope that practically naked zune box doesn&#8217;t get lost in an overly saturated display.</p>
<p>side note &#8211; i&#8217;m going for the brown zune&#8230; guaranteed to get one since everybody else seems to hate it. who with me!!??!</p>
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		<title>By: Paul Murphy</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-4037</link>
		<dc:creator>Paul Murphy</dc:creator>
		<pubDate>Fri, 27 Oct 2006 07:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-4037</guid>
		<description>Hakan is right, keeping it simple allows for some very creative display ideas from retailers and I&#039;d be really surprised if there wasn&#039;t plenty of &#039;stuff&#039; around making it absoultely clear what the Zune is.

The concept is take the details off the packaging and place it elsewhere.  This effect can have multiple people standing around a section of the display talking about what it&#039;s got (social), not picking up each box and reading the details.

I like it.</description>
		<content:encoded><![CDATA[<p>Hakan is right, keeping it simple allows for some very creative display ideas from retailers and I&#8217;d be really surprised if there wasn&#8217;t plenty of &#8217;stuff&#8217; around making it absoultely clear what the Zune is.</p>
<p>The concept is take the details off the packaging and place it elsewhere.  This effect can have multiple people standing around a section of the display talking about what it&#8217;s got (social), not picking up each box and reading the details.</p>
<p>I like it.</p>
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		<title>By: Håkan Reis</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-3661</link>
		<dc:creator>Håkan Reis</dc:creator>
		<pubDate>Sun, 22 Oct 2006 18:23:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-3661</guid>
		<description>But why would people not know what zune are? Do you think they will place them along with the soda cans and cereal? No, it will be placed together with all the other mp3-players. There it will actually create a soothing area with colors that you are not used to. The orange will work as an eye-catcher. 

Actually, as all mp3 players look the same, you know a square unit with a screen, navigation and som music displaying on the screen, there isn&#039;t much point in showing it on the box. And as someone already said, you will want to pay around and try out the unit hands on, as with any other brands. Don&#039;t tell my you buy iPods without looking and trying the stuff?</description>
		<content:encoded><![CDATA[<p>But why would people not know what zune are? Do you think they will place them along with the soda cans and cereal? No, it will be placed together with all the other mp3-players. There it will actually create a soothing area with colors that you are not used to. The orange will work as an eye-catcher. </p>
<p>Actually, as all mp3 players look the same, you know a square unit with a screen, navigation and som music displaying on the screen, there isn&#8217;t much point in showing it on the box. And as someone already said, you will want to pay around and try out the unit hands on, as with any other brands. Don&#8217;t tell my you buy iPods without looking and trying the stuff?</p>
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		<title>By: Whistler</title>
		<link>http://www.istartedsomething.com/20060915/the-zune-box/#comment-3204</link>
		<dc:creator>Whistler</dc:creator>
		<pubDate>Mon, 16 Oct 2006 20:30:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.istartedsomething.com/20060915/the-zune-box/#comment-3204</guid>
		<description>I&#039;m guessing that MS could make up for the lack of information on the box with a good advertising campaign. Also they are probably banking on not many people seeing the box when they&#039;re buying, but seeing the product and then being subjected to their stylish box making skills.</description>
		<content:encoded><![CDATA[<p>I&#8217;m guessing that MS could make up for the lack of information on the box with a good advertising campaign. Also they are probably banking on not many people seeing the box when they&#8217;re buying, but seeing the product and then being subjected to their stylish box making skills.</p>
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