Comments on: Google launches 4 year old products in Australia http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/ All the stuff about Microsoft and technology you haven't read anywhere else. Sat, 21 Nov 2009 10:19:13 +1100 http://wordpress.org/?v=2.8.6 hourly 1 By: Marcus Registradus http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/comment-page-1/#comment-20726 Marcus Registradus Mon, 19 Feb 2007 11:15:41 +0000 http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/#comment-20726 Ha! Nice Spencer Street Station Micro$oft! Ha! Nice Spencer Street Station Micro$oft!

]]> By: tom http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/comment-page-1/#comment-341 tom Sun, 25 Jun 2006 23:53:04 +0000 http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/#comment-341 As someone in the US once put it to me... there are more people in the greater New York area than in the entire country of Australia. You really need to put together a good business case to justify any investment in launching products into the Australian market. The upside to this is that is gives local companies an oportunity. Look at NZ and their trademe.co.nz auction site. After the NZ market was ignored by Ebay for a long time a local decided to give it a go... trademe.co.nz became the #1 auction site in NZ and was sold back in March for $700 million to Fairfax. There are plenty similar stories here in Australia... News Corp anyone? Regarding looking for partners... the issue with hardware products is that you will need to provide onsite support within a reasonable time frame. Unless you spend a fortune setting up a local office and hiring staff it's sometimes more cost effective to find a local partner and share some of your profits. As someone in the US once put it to me… there are more people in the greater New York area than in the entire country of Australia. You really need to put together a good business case to justify any investment in launching products into the Australian market.

The upside to this is that is gives local companies an oportunity. Look at NZ and their trademe.co.nz auction site. After the NZ market was ignored by Ebay for a long time a local decided to give it a go… trademe.co.nz became the #1 auction site in NZ and was sold back in March for $700 million to Fairfax.

There are plenty similar stories here in Australia… News Corp anyone?

Regarding looking for partners… the issue with hardware products is that you will need to provide onsite support within a reasonable time frame. Unless you spend a fortune setting up a local office and hiring staff it’s sometimes more cost effective to find a local partner and share some of your profits.

]]> By: Palli http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/comment-page-1/#comment-326 Palli Fri, 23 Jun 2006 14:55:33 +0000 http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/#comment-326 Meh, you should try living in Iceland for a few weeks :P Meh, you should try living in Iceland for a few weeks :P

]]> By: Long Zheng http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/comment-page-1/#comment-321 Long Zheng Fri, 23 Jun 2006 03:08:16 +0000 http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/#comment-321 Hey Renai, thanks for you article. <blockquote>Despite Google having sold versions of its enterprise products in some international markets for at least four years, he said they had not previously been launched in Australia due to the need to find the right partners.</blockquote> I think this sums up the attitude. Whenever a company is looking to expand into Australia, they need to find a 'partner', because we obviously speak another language and have vastly different cultures. Hey Renai, thanks for you article.

Despite Google having sold versions of its enterprise products in some international markets for at least four years, he said they had not previously been launched in Australia due to the need to find the right partners.

I think this sums up the attitude. Whenever a company is looking to expand into Australia, they need to find a ‘partner’, because we obviously speak another language and have vastly different cultures.

]]> By: Renai LeMay http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/comment-page-1/#comment-320 Renai LeMay Fri, 23 Jun 2006 03:01:02 +0000 http://www.istartedsomething.com/20060623/google-launches-product-in-australia-4-years-later/#comment-320 Hi there, it is a pity Google has taken so long. The company has only just recently begun ramping up its presence in Australia. You can also find ZDNet Australia's article on the same subject here: http://www.zdnet.com.au/news/hardware/soa/Google_brings_enterprise_search_Down_Under/0,2000061702,39260747,00.htm Kind regards, Renai LeMay News Journalist ZDNet Australia Hi there,

it is a pity Google has taken so long. The company has only just recently begun ramping up its presence in Australia.

You can also find ZDNet Australia’s article on the same subject here:

http://www.zdnet.com.au/news/hardware/soa/Google_brings_enterprise_sea rch_Down_Under/0,2000061702,39260747,00.htm

Kind regards,

Renai LeMay
News Journalist
ZDNet Australia

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